Ineluctable - definition: impossible to avoid or evade : inevitable
As our writing journey begins we are immersed in our words, characters and plots – this is the honeymoon stage of writing. Our creativity runs free, there are no obstacles, anything is possible. Once our story is written there is the inevitable editing, revision and practical aspects to work through and consider. With a polished manuscript before us we need to look at the ‘advertising’ side of this journey.
Many of us have no experience of media or a promotional background so this becomes a daunting prospect. I found this great post by Jamie Sheffield, which lists tips for marketing. Go check it out.
Obviously there are companies that offer to help you with promotion and the internet is full of helpful guides and tips from other authors. You need to find your comfort level and determine how much time you want to commit to this aspect of your journey. Some of us may ‘go all out’ but in practical terms we still have to balance the other facets of our lives.
Research your options and find the ones that you are most comfortable with and focus on them. Trying to promote on multiple sites several times a day is certainly not practical and will only lead to a ‘burn out’ as well as frustration. Focus on genre specific sites and use your connections (although care must be taken here too!) Be realistic in your expectations – slowly build a following and the sales will come.