Marketing A Necessary Evil…


Ineluctable – definition: impossible to avoid or evade : inevitable

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As our writing journey begins we are immersed in our words, characters and plots – this is the honeymoon stage of writing. Our creativity runs free, there are no obstacles, anything is possible. Once our story is written there is the inevitable editing, revision and practical aspects to work through and consider. With a polished manuscript before us we need to look at the ‘advertising’ side of this journey.

Many of us have no experience of media or a promotional background so this becomes a daunting prospect. I found this great post by Jamie Sheffield, which lists tips for marketing. Go check it out.

http://www.jamiesheffield.com/2013/04/9-marketing-tips-from-writer-who-hates.html

Obviously there are companies that offer to help you with promotion and the internet is full of helpful guides and tips from other authors. You need to find your comfort level and determine how much time you want to commit to this aspect of your journey. Some of us may ‘go all out’ but in practical terms we still have to balance the other facets of our lives.

Research your options and find the ones that you are most comfortable with and focus on them. Trying to promote on multiple sites several times a day is certainly not practical and will only lead to a ‘burn out’ as well as frustration. Focus on genre specific sites and use your connections (although care must be taken here too!) Be realistic in your expectations – slowly build a following and the sales will come.

9 thoughts on “Marketing A Necessary Evil…

  1. Hello Mandy,

    I searched around for a way to send you a PM but couldn’t find one so I’ll leave this here and you can read and delete it.

    I’m currently crowdfunding a book about Unethical Marketing – Underworld Marketing and I wanted to ask for your help with a simple mention, tweet, share… anything at all.

    It only takes a sec and it can make the different for me.

    Underworld Marketing Crowdfunding Page:
    http://igg.me/at/undermarketing/x/2656036

    Regards,
    Carreira

    Like

      1. Thanks Mandy…

        I shared your blog on my writer’s page with 2000 fans, it’s not much but I’m a small fry 😀

        I’ll remember this… keep my mail and let me know if you need anything, send your own e-mail to it and we’ll talk more for a proper introduction 🙂

        Kudos!
        Carreira

        Like

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