We all struggle to promote our work and turn to the numerous social media sites as avenues of interaction. We can spend hours posting book links, reviews, book cover art, links to our blog etc. When it comes to determining the success of all this activity, we can feel despondent. A tweet is lost in a multitude of other tweets within seconds, a face book page post may last slightly longer but its place is taken once the feed renews. Now you may feel such random and spasmodic promotion does little to help you become known but take heart in the fact that these efforts are not in vain. Re-tweets and shares are confirmation that someone has seen your post and it spreads to other media sites in the process.
There are analytic pages for most media sites, where you are able to track the success of a particular promotion. You can focus on specific groups or locations as well, giving your promotion an advantage and ensuring the ‘right’ people view the information you supply. I utilize all the usual social media sites but have to confess I am not an everyday user so ‘miss’ whole days or even weeks of potential promotional opportunities.
That is why I was so thrilled to find a site called Co-Promote last year. At the time most of the users were involved in the music business. Once I read how the site worked I was intrigued but thought there was no room for authors. I wrote an email asking if they would be expanding their reach to other enterprises. The reply was quick and favorable. Anyone was welcome to join no matter what their trade, business or creative genre. I was informed new options would be added for books, magazines and blogs. Encouraged by this willingness to accommodate, I joined up and have found this site to be excellent. You can join for free or register for a sliding scale of options. More here: https://copromote.com/about.php The added bonus is that whenever there is a share you are sent an email advising you of who has shared. Each email also shows you new shares, new engagements and the reach of your promotion has achieved. Each promotion can be run for a few days or a few weeks, whichever is preferable to your requirements. My current promotion began on 12th October – so far it has reached 27.5K people! I could not have done that with any other site in such a short time.
What promotional sites do you use?
Which is the most successful for you?