Promoting a back list can be frustrating, if a little boring, as we naturally want to concentrate on our latest shiny novel. However, all our books are worthy of attention for as long as they are available for sale. There are several ways to keep the back list titles fresh and you can actually utilize the change in seasons to plan it.
Firstly, can you categorize your books by season. Look at the season the narrative is set within or it’s genre and use that as your starting point.
- Summer: romance/vacation adventures/a beach read/contemporary summer town story.
- Spring: a character’s new life/moving to a new town, school or college.
- Fall: chilly horror/mystery/monsters and Halloween.
- Winter: isolation/struggles of survival/Xmas romance.
I think you get the idea.
Here are some other ways to keep the older titles fresh.
- Do a live reading (if restrictions allow) or read on any social media site or streaming site.
- Upgrade the cover.
- Revise the content – new edit, additional information, add book club questions and new reviews.
- Write a prequel.
- Arrange guest blog posts centering on the back-list book(s).
- Create a readers guide for book clubs.
- Use niche topics to promote.
- Utilize a podcast interview to promote all your books.
- Request new reviews.
- Offer a sale price.
What methods do you use to keep your older books fresh and saleable?