As authors we use a number of social media platforms to promote and raise awareness of our books. By keeping informed of the differences in the gender split and age groups for each platform, we can tailor our posts for our specific genres, and age groups. This allows us to 'target' the right groups for our stories.
Gender: female 44% Male 56%
Age group: 25-34
Gender: female 48.2% Male 51.8%
Age group: 18-24
TikTok
Gender: female 54% Male 46%
Age group: 18-24
Gender: female 31.4% Male 61.29%
Age group: 18-29
Gender: female 43% Male 57%
Age group: 30-39
Gender: female 76.2% Male 17% Unspecified 6.6%
Age group: 25-34
Snapchat
Gender” female 51% Male 48%
YouTube
Gender: female 51.4% Male 48.6%
Age group: 15-35
Which platform works best for you and why?
In review do you need to change your platform of choice?
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