Mandy Eve-Barnett's Official Blog

Inspiration for Writers & Building A Community ©

Marketing Tips from Authors

May 28, 2019
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As we are nearly at the halfway point for this year’s author interviews, I thought it would be interesting to review the answers I received to the question: What is your best marketing tip?

The answers are varied and, I think reflect how comfortable (or not!) writers are when it comes to promoting ourselves.

These are not on any specific order.

1) Be consistent on social media and within your local community

2) To have a blog

3) Build an authentic brand

4) Connect with other authors in the same genre and be a presence in specific social groups relating to it.

5) Word-of-mouth promotion

6) Promotional items sold separately reflecting the book/genre i.e. toys, necklaces, headbands etc. Also hand-out bookmarks everywhere you can.

7) Live videos/podcasts either on Facebook or YouTube – this can be book specific or about you as a person and your writing/genre.

8) Be original, authentic, and make intentional connections

9) Utilize your readers/tribe to help promote through social media and local connections.

10) Use your connections that are involved in newspapers/magazines etc.

11) Talk to your local library and bookstores. Offer your time to do signings/readings.

12) Use Canvas to create your own ads for Twitter and Facebook.

13)  Youtube book trailers.

14) Market yourself as an author before you market your books.

15) Take part in interviews, whether online or face-to-face.

What have you found works best for your book promotion?

 

 

Ask A Question Thursday

May 9, 2019
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Today’s question is:  When creating your stories, do you tend to write your protagonist as the same gender as yourself – or do you use the genre dynamic as a device?

protagonist

gender

Last week’s discussion covered the question: Do you make your own vocabulary words in your book or resort to the existing ones?

Karen Probert

It’s important in my stories to use the language that the characters would use in whatever circumstances they are in. Sometimes that requires a cliche although I try to avoid those. I don’t think I have ever made up a word to use but I wouldn’t dismiss the idea as it might be necessary to fit certain circumstance. I try always to choose a name for a character that is allows the reader to know an ethnic background or age range that fits the story line so I have been known to make up an appropriate name.

wildhorse33

To date, although have written numerous works, I have not invented my own words to suit. No work has warranted that invention, yet… but, I do research to use words in other languages or dialects in order to give my work authenticity. I give characters names that have special meaning. I ensure that usage is particular to the setting and timeline. So, there are many things that are considered when finalizing a piece and the words representing it. Thank you for your question and engagement with the writing community.

Join the conversation – comment below after clicking the post heading. Thank you

Ask a Question Thursday

April 11, 2019
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This week’s discussion is a writer fantasy: If you were given the opportunity to form a book club with your favorite authors of all time, which legends or contemporary writers would you want to become a part of the club?

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For my fantasy book club, I would choose Stephen King, Kate Morton, James Long, Felix de Palma, and J.K. Rowling. It is an eclectic group for sure but that’s how I read!

Let’s see who chooses who! Post your selection in the comments.

Last week’s question. Is today’s generation more aware of the literary art or less?How do you think concepts such as Kindle, and e-books have changed the present or future of reading?  Feel free to comment on last weeks question on that post.

I am a “real book” (paper) only reader. As I don’t have an e-reader, I can’t judge the experience; I’m just not interested right now in giving up paper books. There’s something quite personal about lying in bed with a “real” book, not an electronic device. I guess I’m showing my age. Ecco la vita!

I am the same printed books are best 🙂

 

Ask A Question Thursday

January 24, 2019
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Thank you to everyone who has joined in this month’s conversation on genre. We have indeed covered all aspects of genre from writing it to marketing it.

Today’s question is: How much of your ‘personality should you put into your narrative? In other words do you, or should you, utilize family memories, personal history or ‘local’ knowledge to create a realistic tale?

Some genres may not readily seem to avail themselves to personal input but even sci-fi or fantasy has interactions where you need to think what reaction a character would have in that situation.

I am excited to read your thoughts on this question. Please click on the post headings & then scroll to the comment section.

over to you

 

Last week’s responses:

biancarowena
As a ‘pantser’ I tent to write whatever I feel and see in my mind’s eye, then edit later. This makes for a lot of editing, as compared to planners. I know how time consuming reconstructing a story can be. So I’d personally recommend knowing your genre before writing the story, and sticking to it. Publishers what to know how to categorize your story. It’s not to limit you but to help them know who your target audience is. They know which genre is in demand and are looking for specific things. If your genre is too vague or you don’t stick to one then your book is less marketable, in a publisher’s view. I think for the sake of not having to rewrite your entire story (if your genre is not clear or shifts), it’s best to know your genre before delving in, and sticking to it.

Janet Wees

When I was writing my book I was calling it historical fiction as it was based on a true story but with some fictionalizing. When it was accepted for publication, my publisher changed it to non-fiction, based on a true story. What happens with that in bookstores (not the independents), is that the book is shelved with research, resource, history and since my name begins with W it is on the bottom shelf near the floor and is crowded out by the other larger resource books. Browsers never see it, and anyone looking for it has a difficult time finding it. The next time I write a book I am using my maiden name that begins with M.

Gerri Bowen

I tend to follow formula and am happy doing so. However, if well written, the unexpected can work well. But if not handled with care, can be a book you want to toss into a wall.

A. C. Cockerill

Hi Mandy, I start with the genre and adjust if the story shifts. Cheers, Ashley

Ask A Question Thursday

January 17, 2019
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The initial question was: Should you pick the genre before beginning your story or figure out what genre it is after you have written it?

(Look at the bottom of this post for the continuing query – Are genre formulas a myth?)

Last week’s responses:

I always have a vague idea of what the genre is going to be before I start a piece but if the inspiration takes me somewhere else then I don’t try and steer back because the characters lead the story.

Kristen Lamb 

Genre is essential for those who want to write professionally, for an income and for a living. For those who are having fun simply writing? No, doesn’t matter. For those who are new and learning? Not as huge of a deal but starting to be important. Those who want to be experimental and maybe want to win awards? Meh.

Yet, for anyone who want to be PAID for their books (code for product), genre is our lighthouse to keep us from smashing on the rocks.

The entire point of genre is so the author can locate and cultivate fans who will BUY his/her books…which they (readers) will also be able to locate because they will know where the book is shelved or what genre it’s listed under.

If no one has any idea WTH a book is, where to shelve it, or how to describe it? That’s bad.

If the book gets into a bookstore, then where do they put it? “General Fiction.” Okay. Sucky but okay.

But, since most people discover and buy books online, what keywords would you attach? Genre will matter BIG.

What other product/service/ business would be so indeterminate and hope to have any commercial success?

“You know, I am going to open a restaurant and just cook what I feel like and the ingredients just tell me what to do.” Um, have fun storming the castle. Rock on!

But marketing and advertising will now be a total nightmare. Good luck finding those who will eat a place no one can accurately describe.

Same with books.

Not impossible but adds a TON of unnecessary work when authors already have a ton to do as is.

I think a MAJOR misconception is genre somehow locks us into formulaic writing, which is patently false.

First of all, yes there are formulaic genres. Write a category sweet romance and there is a strict formula because these publishers know their readers and what they want.

And, since romance brings in BILLIONS and makes up over 70% of all books sold? Probably a good idea to listen to the guidelines.

Beyond that, genres can be melded and we (as writers) can get creative much like musicians who create fusions of sound, juxtaposing different types of music for a wholly unique sound (I.e. old gospel hymns influencing heavy metal).

Yet, the musicians KNOW music before playing around and reinventing new sounds.

Similarly, we should know and understand genre expectations. They exist for a reason.

Genres help us identify who is most likely to buy our book (which in the new paradigm we need to know no matter which way we publish).

Secondly, genres have rules and we break the rules at our own peril.

Breaking rules is fine. I do it all the time. But I know the rules BEFORE I break them.

For instance, there used to be a rule that one couldn’t mix POVs. If you began in first you had to stay there. If you began in third, you stayed there.

But WHY did the rule exist? Namely to stave off confusion. YET, Jefferson Parker (genius he is) wanted the audience to gain a closer psychic distance with the antagonist to make them more attached and thus more conflicted about him being apprehended/stopped.

So he wrote the antagonist in close first and the MC protagonist in third to make the reader psychologically struggle at a whole new level. Jeff knew genre, the rules, the constraints, THEN he bent them to do something never done.

Thirdly, genre is primarily for readers. It helps them find what they are looking for. When we don’t want to put a genre on our work because it ‘limits the muse’ or whatever, it is like asking our audience to go grocery shopping and buy canned goods with no labels and just trust it will be yummy.

Genres help readers have SOME idea of what they are getting. If we mislabel, there can be consequences.

Years ago, I had a client who believed she had a romance (but obviously hadn’t studied genre rules/expectations).

She self-published and got SLAYED in reviews, and panicked and sobbing, hired me to help. I took one look and knew the problem.

Yes, her writing was good and so was the story, but in her book…guy and gal didn’t end up together in the end.

In romance, (back then) you needed an HEA (Happily Ever After) which has loosened up to an HFN (Happily For Now) but the couple still has to end up together.

Without that? NOT a romance. She had a Women’s Fiction. She got a new cover, relaunched, slated in the correct genre and BOOM. Sales and great reviews.

In this instance, we had a case of completely different audience with different expectations.

When we slot a book in the wrong genre it’s like serving someone Tofurkey and trying to tell them it’s actually turkey. They are going to HATE it because the basis for comparison is TURKEY not vegan meat substitutes.

It’s like a bad bait-and-switch that ticks off readers.

Then, genre is going to give guideposts to word count. How LONG is the book roughly supposed to be?

Audiences in certain genres have preferences. Epic high fantasy readers give no figs about reading a 180,000 word book. Someone who likes cozy mysteries? No. Like 65K. Sure, feel free to write a 180,000 word cozy mystery but no one who loves that genre is likely to buy.

As far as considering genre ahead of time? I don’t understand how an author can’t do this, at least loosely. Stories are for the audience, not us. Unless we only want to sell a book to ourselves.

And this isn’t me saying “write for the market’ because that sort of “writing for the market” is when you, say, love writing Jane Austen historical romances and decide, instead, to write a techno-thriller because the genre is hot at the moment…and yet you can’t use your printer without tech support and are so bored by military fiction you want to kill yourself…but you write it because it is HOT.

Just no.

But beyond that, looking at genre is a FANTASTIC resource to understand our readers, who they are, what they want and not only give them what they want…but also slip in something they never knew they wanted until they read your book!

***This is why agents need to know genre. They have to have ammo to SELL our manuscript for the most BANK. If they can’t articulate what it IS, who is going to buy it? No one. Bye, Felicia.

Back to process. To me, failing to even roughly determine genre ahead of time is madness. I’ve done it (when I was a n00b) and it sucks and I have the scars to prove how dumb this was (for me).

My time is valuable. Without determining some broad strokes regarding genre, that is a formula for revision HELL. To be retro-fitting the Space Station for a hot tub.

It will make SEO and keywords a BEAST. Ultimately, it’s just a recipe for heavy drinking and ugly crying.

Just because we choose a genre in the beginning doesn’t mean we can’t get creative and blend or even veer at an angle toward a kissing-cousin genre (I.e. suspense can become a thriller).

In the end, writers can do whatever works for them and sells a lot of books. Yet—after fifteen years in this business professionally—I’ve found that, more often than not, writers who eschew genre rarely finish the book.

Or, if they do, revisions are like a trip to the fifth circle of hell which is why it takes FOREVER for them to ‘finish.’ Often, they can’t get traditionally published and so they self-pub and the books don’t sell (and there are reasons for that).

Look at authors making bank, traditionally and nontraditionally published. They KNOW their genre and audience and they WRITE FOR THEM…even the literary folks (*nod to Fredrik Backman*).

Anyway, long response but there ya go. My two cents…okay twenty bucks. Best of luck to everyone.

I’d say knowing at least a basic genre before you start writing is important. Maybe you know you want to write a romance, but figure out as you’re going along it’ll be an erotic romance. Okay, fine. But you can’t just start spewing words without knowing your characters, the plot, what genre, etc. You can’t sit down and just start typing without knowing some form of topic of what you’re writing. It’ll just turn into a mess that way.

over to you

So let’s look at this from a slightly different angle.

If you are writing in a particular genre do you ‘conform’ to the preconceived format of that genre? If romance – fall in love, difficulties arise, opposing feeling, loss of love, surprise event, and falling back into deep everlasting love? OR Sci-fi – the hero has to fight an enemy, the struggle is real and looks overwhelming, battles and fights, a glimpse of hope and the final defeat?

Do you want to conform to formula writing? Would you rather break the mold? Is it a myth that genres have formulas?

With a specific genre there is a better chance your book will be put into the genre bookshelf as opposed to a general fiction slot as Kristen mentioned.

Is this good marketing?

Does it restrict your creativity?

 

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