Promoting a back list can be frustrating, if a little boring, as we naturally want to concentrate on our latest shiny novel. However, all our books are worthy of attention for as long as they are available for sale. There are several ways to keep the back list titles fresh and you can actually utilize the change in seasons to plan it.
Firstly, can you categorize your books by season. Look at the season the narrative is set within or it’s genre and use that as your starting point.
Summer: romance/vacation adventures/a beach read/contemporary summer town story.
Spring: a character’s new life/moving to a new town, school or college.
Fall: chilly horror/mystery/monsters and Halloween.
Winter: isolation/struggles of survival/Xmas romance.
I think you get the idea.
Here are some other ways to keep the older titles fresh.
Do a live reading (if restrictions allow) or read on any social media site or streaming site.
Upgrade the cover.
Revise the content – new edit, additional information, add book club questions and new reviews.
Write a prequel.
Arrange guest blog posts centering on the back-list book(s).
Create a readers guide for book clubs.
Use niche topics to promote.
Utilize a podcast interview to promote all your books.
Request new reviews.
Offer a sale price.
What methods do you use to keep your older books fresh and saleable?
Although, this celebration was yesterday, any day is ‘read a book day’ – won’t you agree? I thought it would be fun to see what kind of reader you are. My reading habits are eclectic across many genres (I write that way too), so I think the closest is extrovert reader for me.
Please put your answer in the comments.
I have booked my ticket for a virtual interview hosted by Bloody Scotland – Scotland’s International Crime Writing Festival of Stephen King, as you all know he is my ultimate writing hero. I am so excited for this event, not just because it’s Stephen but also because I am in the midst of writing a crime trilogy.
As writers and authors, learning new skills, keeping ahead of genre evolution, trope changes and writing methods is vital for our continued improvement as a wordsmith. With the industry changing so quickly, we need to be ahead of the game.
The best ways to do this are:
Join a writing group
Read articles on the book industry
Take courses and workshops
Attend writing conferences
Subscribe to industry newsletters
How do you keep current with the writing industry?
This past weekend, I virtually attended When Words Collide and attended as many sessions as I could, while also being a co-presenter and panelist. Although, there was information I already knew, there were also those little nuggets of wisdom, insights and knowledge that made each session a gem. My notes were prolific and my follow up to action each gem will take several weeks.
There is always something to learn, whether you are just starting out on your writing career or have years of experience. We can have tunnel vision and ease into a ‘comfort zone’ so easily, when there are so many other calls on our time.
Some things can be scheduled monthly, such as updating your website or blog with current information. We don’t want a visitor to read upcoming events from 2018! Modify your bio to include your latest book, current WIP progression and appearances etc. Don’t leave your blog stagnant – post content regularly. (This can be once weekly, bi-weekly, monthly or even quarterly – just a known routine, so followers will know when to expect you to post).
We all have several social media accounts, so make sure they reflect the latest news, images etc. so they are in line with your current activities. This makes your author platform current. Also check links to ensure they are working properly or direct to a new site, if a change occurred. Refresh content and images so your platform doesn’t look dated or tired. Renew your copyright dates for all content across platforms on 1st January each year – this is one that can be missed very easily.
Can you share tips on what you do to stay updated and improve your writing skills?
My friend, Linda, and I have been on so many road trips for writing retreats, attending books fairs and writing events in the last eleven or so years, that we have the preparation, planning, and execution of them down to a fine art.
This particular road trip, we are virtually attending When Words Collide as presenters, but it will be a fully literary trip, as we work on current projects, visit local libraries and bookstores, too. There will be day trips for exploring, watching wildlife and finding inspiration as always on the back roads.
We organize our trip, for the most part, in the same way each time. It is a tried and tested practice for us.
Road trip journal
Bird identification book.
Blankets, emergency kit, shovel, trolley.
Chargers, camera, sunglasses.
A bag for trash.
Plenty of water bottles.
In addition there are Sammie essentials:
Water and food bowls
A peaceful and beautiful location.
Options for where we can write – so a desk (or two) and two comfortable chairs, and a nice view.
Comfortable beds, ample lighting, space to spread out our things and a good shower.
A microwave, fridge and storage for food. Luckily, we both like the same foods.
And tea! (So there must be a kettle).
Notebooks and pens.
Current writing projects
Chargers, extension cord and power-bar (there are never enough power points).
New for this trip headphones with mic’s for the presentations.
How do you plan for a writing retreat and A road trip?
I recently received an email from an author requesting a blog interview, which is normal. However, as I investigated her blog and social media to create the interview questions, I discovered she interviewed me back in 2015! A lot has happened in the intervening years as you can imagine. More books published and an increase in my reach and many more connections.
I am still reading When Robins Appear and will share my review once I finish. Most probably, that will be this week as I am going on a writing retreat. Whoop! My favorite thing.
I will be a guest panelist and co-presenter at When Words Collide, a virtual writing conference. I will be sharing my experience about my writing group organization, hosting meetings and events etc. The second presentation is with my publisher, Dream Write Publishing’s owner.
We will be in a private cabin beside a lake, so it is perfect for two writing companions and, of course, little Sammie. There will be lots of walks lakeside. I will be revising my current detective manuscript, reading, and relaxing. There is something about being near water that makes me happy. I would prefer the ocean, but a lake will do.