As published authors, we soon realize that writing the book is only half the story – literally! Now we have to promote it in order to sell it. When I published my first children’s picture book, Rumble’s First Scare this became clear quite quickly, when I was asked where my author platform was. As a new author, I had not heard of or experienced an author platform, never mind created one.
It was a steep learning curve for sure and I began this blog, with a lot of trepidation as I did not have a clue what I was doing. It has, over the past ten years, morphed into a site for support, sharing and encouragement for the writing community and I am proud to be a writing community advocate. However, I am refocusing in 2020 to get back to posting about my writing life as well. So back to the point in hand.
An author platform can range from a just a website or blog highlighting your books to being present on a multitude of social media sites and promoting your novels but also your writing life.
So what are the first steps to creating a platform?
1. Put up a website and/or blog and purchase a domain name for it.
2. Write articles and publish them online, utilizing your ‘expertise’ on whatever topic you know. It can be parenting, traveling, baking etc.
3. For fiction writers find literary magazines where you can publish short stories then share the links.
4. If you have a book ready for publication, there are numerous ways to gather interest. Post excerpts, the new cover, a character interview, events you are attending etc.
6. Start webinars and/or interviews online. And organize a blog book tour.
7. BLOG!! Make your posts interesting and make sure you edit! It also allows you to acquire an email list.
8. You do not need to be on every social media site – apart from anything else it is a lot of work! Decide which ones you are comfortable maintaining and how your theme/topic/message can be related on them.
9. Create a newsletter to send to your email list – giving glimpses into the narrative, special offers etc.
What author platform tips can you share?
What has your experience been creating your platform?
Today’s question is: How did you build your author platform? Was it by personal effort or did you have professional help?
Last week’s discussion answered this question: If you were given the opportunity to form a book club with your favorite authors of all time, which legends or contemporary writers would you want to become a part of the club?
An article is a written work published either in a print or electronic form. It can propagate news, research results, academic analysis, or debate. These articles are published within a magazine, which is a collection of written articles. At its root, the word “magazine” refers to a collection or storage location.
Magazine writers are essentially journalists. They find, research and write stories that interest readers in line with the particular magazines genre they are submitting to, so it does vary greatly from the kinds of journalistic articles written for newspapers.
Articles follow a format with a headline, a byline, a a lead and the body or running text and finally the conclusion. There are various categories of articles:
Academic paper – an article published in an academic journal. These articles give their writers status within their particular academic field, by the frequency they are cited by authors of other articles and how many articles the writer has published.
Essay – a piece of writing that gives the author’s own argument.
Scientific paper – an article published in a scientific journal.
Blog – blog article subjects are as diverse as the writers creating them from magazine type content to personal journal to refined subject matter.
Encyclopedia article – is primarily a division of content.
Marketing article – content designed to draw the reader to a commercial website or product.
Usenet article – a message written in the style of e-mail and posted to an open moderated or unmoderated Usenet newsgroup.
Spoken article – a audio recording, commonly known as a podcast.
Listicle – an article where the primary content is a list. These are most popular on blogs.
Portrait – portrait of a person.
I was recently approached to publish an article I wrote. The first link is live now. The second will publish the article in the next few weeks.
This mostly depends of what I am writing. Subject matter or issues of personal interest can be energizing to work on while other subject matter can be more difficult.
What is your writing Kryptonite?
Probably distractions of any kind. When I am writing, I like to sit down in my office chair and completely focus on the job at hand. Interruptions can disrupt my thought patterns and make it difficult to concentrate completely.
Did you ever consider writing under a pseudonym?
Not yet! I don’t feel a need to do so and feel this may not be in my best interests. I would prefer readers to recognize my name and/or associate it with my books.
What other authors are you friends with, and how do they help you become a better writer?
I know a number of local authors – including Todd Babiak, Roberta Laurie, Mandy Eve-Barnett, Alison Neuman, Darla Woodley and Dorian Joyal. I am also a long-standing member of a local writer’s group. Knowing and associating with other writers / authors can be helpful (writers seem to be the only people who understand writers …), motivational, and inspirational. I would have to give credit to my writer’s group for helping me increase my self-confidence as a writer and to give me the push needed to write my first book.
Do you want each book to stand alone, or are you trying to build a body of work with connections between each book?
I am favouring the second route where I am building a body of work with connections between each book. My first book, Caregiver’s Guide for Canadians, opened the door to my writing my second book, The Successful Caregiver’s Guide. As a twice-chosen contributor to Chicken Soup for the Soul, I have provided them with caregiving-related stories. I also continually freelance write about senior caregiving and other senior-related issues.
What was the best money you ever spent as a writer?
Probably hiring a lawyer to review my first book publishing contract. This was an area I knew very little about but I knew it would be important to have somebody more in the know to read through this contract, make sure that all the “I’s” were dotted and the “T’s” were crossed, and that this contract was fair for me.
What was an early experience where you learned that language had power?
Many years ago when I was much younger, I remember writing a letter to the Editor of the Edmonton Journal about my lost dog being found and returned. Unbeknownst to me, my mother kept a copy of that letter until she passed away. When sorting through Mom’s filing cabinet after she died, I came across this letter and was very surprised! The message that I learned here was that if I had impacted my mother so greatly with what I had written, I expect I would have impacted others as well. That theory has been repeatedly verified from my meeting with people at current book signing events … I routinely see nods of approval for my topic choice or hear high praise from those who have read my books.
As a writer, what would you choose as your mascot/avatar/spirit animal?
Hmmm, I think I would choose an owl. My mother always liked owls and shared her appreciation with her children. I admire these birds for their grace and beauty.
How many unpublished and half-finished books do you have?
Perhaps surprising, but none! While I do know other writers with half-finished book projects saved on their computer’s desktop, the only thing I have saved is a related project I am currently working on!
What does literary success look like to you?
Publication of one’s written work and royalty cheques! Literary success also includes the positive feedback from readers (meaning that they have read your book and appreciated it at some level).
What kind of research do you do, and how long do you spend researching before beginning a book?
This depends on the book’s subject matter. With my own works, I drew from my own personal knowledge as a caregiver for both my own aging parents. Researching can also be done by other means … I have “google-searched” on-line (being mindful of both the source and the currency of the information provided), read associated material, and interviewed subject matter experts.
How many hours a day/week do you write?
Due to other working commitments, I often can write for only two to three hours per day a couple of days per week. I have been known to also write in the evenings and/or on weekends, but I usually only do that if I have a tight deadline and need to get something done in short order.
Why did you choose to write in your particular field or genre? If you write more than one, how do you balance them?
After serving as a caregiver for both my own aging parents, this area has become very important to me. While I realize that the number of seniors in our country is ever-increasing and there will be a higher demand for the type of information I provide, I also gain immense satisfaction by helping others (who are prospective, new, and/or current caregivers).
How long have you been writing?
I have been casually writing for many years (as mentioned, I think it all began with that Letter to the Edmonton Journal’s Editor about my missing dog). I recall enjoying writing English essays in school and have worked a number of jobs where writing was involved (i.e.radio broadcasting and marketing). I finally stumbled across the Professional Writing program (offered through Grant MacEwan University) and decided to register for classes to see if writing was simply a casual interest or something I should take more seriously.
What inspires you?
Good writing, music, the great outdoors (gazing at a mountain peak, for example), a cleaner and more organized desk and working area, and participating in a writer’s group (where I can receive support and motivation from others).
How do you find or make time to write?
While I do have a secondary job outside of my own writing from home, I have arranged for this work to be part-time. As a result, I have a couple of days per week left mostly open for writing projects. My reduced regular paycheque provides me motivation to chase after freelance markets as well!
Caregiving seems like an odd book subject choice … why did you pick this area to write about?
Thanks for asking! I was a former co-caregiver for my own aging parents (Mom had Parkinson’s disease and Leukemia while Dad had Alzheimer’s disease). By helping and supporting both of them before they passed away, I learned a great deal about their health conditions, my own abilities, and how relevant caregiving has become in today’s society. As a means of coping with Mom and Dad’s decline, I began by writing newspaper and magazine articles about my own experiences, thoughts, and feelings. After my parents both died, I continued to write about this subject – feeling that it was both very valuable to other prospective, new, and current caregivers as well as therapeutic for me. Some years later, I spotted a book publisher’s call out for an author to write a book about caregiving. This got me thinking, “I have the related experience and could probably do this …”. I, very nervously, wrote up a pitch letter to introduce myself and the proposed book (as I saw it …). After some dithering on my part, I finally mustered up the courage to e-mail my letter to the publisher. It’s a good thing I did as I received a very enthusiastic “yes” on my proposal and then a book contract.
What projects are you working on at the present?
I am mostly writing in support of what I have written. This means I am continuing to write caregiving-related articles for newspapers, magazines, and on-line markets. While I am not always paid for these articles, I always have the opportunity to provide a concluding bio – this includes my own name, my book titles, and my author’s website. I feel that doing this is a great way to promote my own name and work.
What do your plans for future projects include?
Probably more similar writing. I always have my door open for other opportunities and am interested in a number of ideas: public speaking, collaborating with others, exhibiting opportunities at senior’s trade shows, and so on. Although book authoring can be an extensive job, I haven’t ruled out my writing another book (or more …)!