As published authors, we soon realize that writing the book is only half the story – literally! Now we have to promote it in order to sell it. When I published my first children’s picture book, Rumble’s First Scare this became clear quite quickly, when I was asked where my author platform was. As a new author, I had not heard of or experienced an author platform, never mind created one.
It was a steep learning curve for sure and I began this blog, with a lot of trepidation as I did not have a clue what I was doing. It has, over the past ten years, morphed into a site for support, sharing and encouragement for the writing community and I am proud to be a writing community advocate. However, I am refocusing in 2020 to get back to posting about my writing life as well. So back to the point in hand.
An author platform can range from a just a website or blog highlighting your books to being present on a multitude of social media sites and promoting your novels but also your writing life.
So what are the first steps to creating a platform?
1. Put up a website and/or blog and purchase a domain name for it.
2. Write articles and publish them online, utilizing your ‘expertise’ on whatever topic you know. It can be parenting, traveling, baking etc.
3. For fiction writers find literary magazines where you can publish short stories then share the links.
4. If you have a book ready for publication, there are numerous ways to gather interest. Post excerpts, the new cover, a character interview, events you are attending etc.
6. Start webinars and/or interviews online. And organize a blog book tour.
7. BLOG!! Make your posts interesting and make sure you edit! It also allows you to acquire an email list.
8. You do not need to be on every social media site – apart from anything else it is a lot of work! Decide which ones you are comfortable maintaining and how your theme/topic/message can be related on them.
9. Create a newsletter to send to your email list – giving glimpses into the narrative, special offers etc.
What author platform tips can you share?
What has your experience been creating your platform?
Walking the Camino to Santiago de Compostela, twice, once in the autumn, again a few years later in the spring, and I wanted to share the beauty.
2. How did you come up with the title?
A Photographer Walks the Camino to Santiago de Compostela, I wanted people to understand that this was a visual journey along the Camino route.
3. Is there a message in your book that you want readers to grasp?
For those who have walked the Camino the book would serve as a reminder, for those planning their journey it would serve as an inspiration, and for many who cannot make the journey the book will be their virtual journey.
4. How much of the book is realistic?
The Camino I walked is the same one walked by hundreds of thousands every year, each of us have our own walk, we have our own journey, affected by our senses and sensibilities. Each walk during different seasons, different weather and even different times of days, each see and experiences, and stay in different places, travel with different people. But we all travel the same road, and the images and stories are realistic.
I have no other plans for another book at this time, we do want to walk another Camino to Santiago de Compostela, so another book is possible.
Please note this book is still in the process of being published. Links will be added at a later date.
7. What is your best marketing tip?
I’m new to marketing, so far, marketing has been about the photographs, as individual images, just recently I have started to work towards putting the images together as a series.
8. Do you find social media a great tool or a hindrance?
For me social media has been tool to share and sell my photography, and sharing stories with family and friends, only recently have I started to make an effort to expand my social media reach, to make connections with others who.
9. What do you enjoy most about writing?
Writing has been a wonderful challenge, and it has been helpful in developing stories related to my travels.
10. What age did you start photography/writing?
I learned about photography, early in life, while in school, while I was traveling I started to write a blog, much before the days of Instagram, to share my photography and tell my travel stories, much later in life.
11. What genre are you currently reading?
I read fiction, at this time I have been reading World War ll fiction with women at the center of the story.
12. Do you read for pleasure or research or both?
I read for both pleasure and for research. Prior to my first Camino I read a lot about the history and architecture of the pilgrimage, and several autobiographical stories. I enjoy reading fiction with strong female characters.
13. Who is your best supporter/mentor/encourager?
My husband is my biggest supporter, my sister-in-law has been helping with proof-reading, and several good friends have been very encouraging.
14. Where is your favorite creative space?
I work at my desk, processing images with the computer. I also have a laptop and can work from anywhere, I write wherever I can find a quiet space, but my favourite space is early in the morning, in bed, with a cup of coffee, before the day has begun.
15. If you could meet one favorite photographer, who would it be and why?
David Duchemin, a strong photographer, who uses his writing to explore and expand his photography, he is a motivational writer, and his work has inspired me to better work, and better storytelling with my photography.
16. If you could live anywhere in the world – where would it be?
I love Calgary, this is my home, while I love to travel, and have a long list of places I want to spend a month or two, Calgary will always be my home.
17. How do you use writing?
Writing supplements my photography.
18. Do you nibble as you write? If so what’s your favorite snack food?
I don’t often nibble while I write, but I do love my tea, Cream of Earl Grey or Chai are favourites.
19. What reward do you give yourself for making a deadline?
Completion followed by a long walk is my great reward.
I first learned the magic of photography while taking pictures for the high school yearbook, and developing images in the darkroom. Since then I have been commissioned for both personal and corporate projects include portraits, architecture, travel, and products.
Master Photographer International
In 2018 I applied for and was awarded a Master Photographer designation for my Travel images.
Alamy Stock Photography: Contributor since 2012
I was excited to have my image of “Getting Ready” exhibited in the world famous Calgary Exhibition Stampede Photo Gallery July 2017
Calgary Public Library – Camino slideshow and talk
Calgary Chapter of the Canadian Company of Pilgrim – Camino Slideshow and talk
Camino 101, Leadership team, Calgary Chapter of the Canadian Company of Pilgrims.
Calgary Exhibition and Stampede, Western Living, Art Auction
Calgary Exhibition and Stampede, Western Photo Gallery Committees
Soar, Adam, Soar, by Rick Prashaw with Adam Prashaw, (Dundurn Press, 2019) What inspired Soar, Adam, Soar? I intended to write my own, unusual life story. A Catholic priest married and became Dad to a child identified as a girl, named Rebecca Adam by smart parents (LOL), the kid who took us on a 22-year ride to the “boy in the mirror” he knew he was. His drowning at 22 from a seizure gave the memoir a new twist and urgency.
How did you come up with the title? It’s my final 3 words on a Facebook tribute to him the night he died. The post is Chapter 12 in the book. The phrase popped into my head writing that night about our long ago love of the movie, Lion King. Mufasa telling the small Simba that one day he could look to the sky to find his father. Except here, in a cruel tragedy,the old Mufasa lives. I look for my Simba in the stars.
Is there a message in your book that you want readers to grasp? Love wins! Diversity is good. “Beauty comes in many colours”, Adam posted once.Freedom is what we do to what happens to us (Jean-Paul Sartre). Despite the tragedy, Adam’s infectious joy, positive spirit and wicked humour infuse the story, especially with his 125-plus social media posts. Jan. 20, 2016, two days before the drowning: “Death is not the greatest loss in life. The greatest loss is what dies in us while we live (Norman Cousins)…”
Where can readers find you on social media and do you have a blog? Everywhere, like my son LOL! Web site, http://www.rickprashaw.com with blogs (book tour, transgender, grieving, organ donor, faith). @RickPrashaw on Instagram, Linkedin and Twitter. There’s a FB Author page here https://www.facebook.com/RickPrashaAuthorw/
Do you have plans for your next book? Is it a sequel or a stand alone? 2 books moving forward, simultaneously. Father Rick, Roamin’ Catholic, stories from my faith journey that capture my crooked, straight path to heaven’s gate. Adam will show up here. Private Dick Prashaw, D-Day Dodger, will be my Dad and Mom’s WW2 love story, a creative non-fiction book I throw myself into as a character to finally get Dad’s war story out of him.s
Do you favor one type of genre or do you dabble in more than one? I read and am writing memoirs, biographies. There will be a few more memoirs drawing on my political and newspaper lives. The creative non-fiction book has me in a sweet place of writer’s terror. And I’m loving short stories falling out of my heart to the screen.
What is your best marketing tip? From my NGO and political work, I knew John McKnight’s community assets mapping. Map all the universes you inhabit — work, play, sports, hobbies, neighbour, school, past lives etc. Identify their social media, meet-ups or gathering places to market the book. Parenting, grieving, Pride and organ donor universes are part of why Soar, Adam, Soar is in its 4th printing eight months out.
Do you find social media a great tool or a hindrance?
Both! I love telling Adam’s story but I crave a hermitage right now. Instagram is new and good. Twitter with its trolls and fights is a necessary evil. Facebook works as readers and my friends devour the stories behind the book and from the 32-city (and counting) tour
What do you enjoy most about writing? All my life until now, I wrote for others, e.g. news editors, religious superiors, NGO and political bosses. Now I write to myself. The best book compliments are from people who know me and say your book is exactly as if I am speaking to them. I found my voice.
Do you read for pleasure or research or both? Pleasure, with a heaping side plate of research. I am reading a few war and faith books prepping for my next two memoirs. Waub Rice’s Moon over Crusted Snow is my stepping into fiction writing coming soon!
Who is your best supporter/mentor/encourager? My mutt, Dallas, a 7-year-old flat-coated retriever who Adam adopted, stalks me everywhere. Adam’s my agent.
Where is your favorite writing space? I wrote this memoir at my home office, in Adam’s old bedroom. Cereal bowls of coffee, 6 a.m. to 1 p.m. writing, punctuated by two walks with Dallas
Do you belong to a writing group?If so which one? Ottawa Independent Writers Group that meets once a month. Online, the Canadian Authors Association, National Capital Region.
If you could meet one favorite author, who would it be and why? It’s often the book I have just finished. Hmmm, one. Michelle Obama, to soak up her class and energy and thank her for being my book’s guardian angel in the O Biography section, with Becoming,
a shelf above and over Soar, Adam, Soar.
If you could live anywhere in the world – where would it be? 2 answers. (Sorry. I’m bad with rules) Right here in my beautiful Ottawa and back “home” in Northern Ontario (North Bay, Sudbury)
Do you see writing as a career? Well, as an emerging writer at 68, till my last breath….
What reward do you give yourself for making a deadline? Wine, chocolate, Peaky Blinders.
Rck Prashaw has had a diverse career as a journalist, Catholic priest, executive director of a national NGO, and political staff to members of Parliament. He is a winner of the National Ron Wiebe Restorative Justice Award. Rick lives in Ottawa.
Mandy Eve-Barnett is a multi-genre author writing children’s, young adult and adult books. Every story has a basis of love, magic, and mystery. Mandy currently lives in Alberta, Canada but is originally from England. Her background is diverse and gives her rich experience to utilize in her writing. She has been a nursing professional, a business owner, and a sort after administration expert. She has traveled throughout Europe, parts of America and Canada and was born in Africa.
Mandy joined a writers group about 10 years ago and has not looked back. She shares about reading her first piece of writing to the group “I thought okay, I have to write something. So I write this very short piece and it had a twist at the end. So, you know, I was really nervous, but I read it and the room went quiet. I’m thinking, “NO OH!?” I’m never coming back again, it was obviously dreadful and they absolutely hated it. Then everyone went, Wow! They just loved it and that was the hook for me to have a reaction to something I’d written just was absolutely thrilling. I’m just thinking I have to do it again.”
Mandy is passionate about writing to the point of obsession and she succeeded in becoming a published author in record time. With eight books published since 2011 and one more launching in September 2020, she indulges her Muse in creative as well as freelance writing. Her venture into freelance writing has been successful in creating projects as diverse as social media posts, promotional literature, and professional biographies, to ghostwriting a marketing book. She also regularly contributes to the Never Been Better page in the Sherwood Park newspaper, has been published in several anthologies and collaborated in creating a ‘how to begin writing your memoir’s’ guide book for seniors.
Mandy regularly blogs and she encourages support and networking of all writers as a writing community advocate. She is also prolific on social media in a multitude of platforms. As the current Secretary of The Writers Foundation of Strathcona County and past President of the Arts & Culture Council of Strathcona County, she lives her creative life to the fullest.
It took some time to decide whether I would participate in NaNoWriMo this year. I have participated ten times in all and each time have created novel or novella length manuscripts. Most have been revised and edited over the following year or so to become published books. Some quicker than others it must be said. My very first NaNo in 2009 resulted in a work not published until last September! Yep 9 years. This was due to it being my first full length manuscript, my novice writing and self doubt that it was worthy of publishing. I revised and edited almost every year until I took the plunge, finally satisfied it was finalized.
However, in regard to this year’s NaNo, my first stumbling block was the two draft novels I have pending, which are previous year’s NaNoWriMo manuscripts. Again I know they need revisions and editing prior to submission to a publisher. My struggle was should I work on these manuscripts rather than create another one?
Secondly, I have several events to attend during November, which will take me away from the vital writing time needed for NaNo. As we all know every minute counts during November. Will I have enough time to succeed?
Thirdly, although I browsed the multitude of saved short stories in my laptop folders, I was not convinced any of them were novel length material. Or maybe it was my Muse not being excited enough about them – who knows? So I pondered what ‘new’ story I could write. Nothing I thought of seemed the elusive ‘it’ until just as I was drifting off to sleep an idea burst into my mind. It gave me a rough timeline, one character and the inkling of a plot. Knowing that relying on memory is a writer’s mistake when ideas pop up, I got up and wrote it all down. Subsequently, I have managed to decide on my two main characters, their location, some backstory and a timeline.
So I am as ready as I can be for 1st November. If you would like to connect on the NaNoWriMo site I’m MandyB.