With the restrictions on events and social gatherings, it is difficult to launch a new book in the traditional way. However, there are ways to promote your newest novel.
Make sure to announce the book title, it’s genre and date of publication and issue date on online sites. This can be through subscriber emails, on social media or local newspaper editorials. Or a combination of all three!
A great way to get your new novel out is a virtual book tour. You can utilize your social media platform and post dates you will be answering questions about the book. There are many options to choose from: Instagram Chat, Facebook chat, Zoom or your own YouTube channel.
If you have fellow authors willing to post your book announcement on their blogs that would be great too.
Offer blog subscribers and/or local book clubs a virtual book reading with a Q&A session afterwards.
Depending on your book’s genre (children/YA) you can create an interactive activity based on your narrative theme.
If you have a local bookstore – offer to have several signed copies available in store.
Be creative and think outside the box! What can you utilize from the story to showcase the book?
Have you launched a new book during COVID19 – how did you do it?
My own steampunk novel, The Commodore’s Gift is set for release 26th September, so I am planning a virtual launch. I have already shared steampunk images on my social media and a few teasers. I even created a steampunk bird, which was a lot of fun. Not sure if I keep him or include him in a gift basket. We will see. Of course there will be a book cover reveal as well.
Now I have to create the six week pre-launch campaign.
1. Please tell us about your new YA novel – Virtual Age
A- Virtual Age takes place in a distant future. Our world is no longer able to support life so, in preparation for this, indoor cities were built where air and water is purified. The technology of virtual reality was adapted so people can work, play, travel, and enjoy a version of the outside world within the system. When you live your lives within a computer, you become susceptible to hacking – which could drain you of all your money as all money is accessed through computers – and your whole world could be altered and flipped upside down.
My main character is a thirteen year-old boy by the name of Aiden Murphy. He enjoyed the simple life of a teen – going to birthday parties, occasionally standing up to the school bully, and going with his family on vacations or trips to the beach. It was on one of these outings where Aiden finds himself trapped in the system, lost and all alone; unable to get home. He doesn’t know who to trust. He doesn’t know where to go. He doesn’t know what he is going to encounter within someone else’s program. He will be tested every step of the way.
2. How did you come up with the idea?
A- I’ve always been fascinated with the idea of virtual reality and wanted to come up with a story centres around that concept. Actually, I remember when I came up with the idea and some points within the plot while at work. I was working for a commercial insulating company a few years ago. One day I was sent to a job and there was no material there for me to do any work so I spent 3 hours waiting around for the material and while I did, I came up with the concept and title of my book.
Did you decide on writing a YA from the start?
A- I have had ideas for YA novels that I still want to write, however, this wasn’t one of them. I started it off as any of my other novels but then realized as I was writing that it was better suited as a YA.
Of the characters you have created or envisioned, which is your favorite & why?
A- There are so many but one that stands out is Dimlyn – an inhabitant of the planet Seledania – she is strong, determined, stubbourn, kind, and generous. Her loyalty to her society is put to the test when she encounters a visitor from beyond the stars –a human – who is feared and hated by the whole of the society besides Dimlyn. She is willing to overlook his outer appearance despite the backlash she receives from the rest of the society. She was probably the most fun to write because she isn’t human.
When did you write the manuscript?
A- I wrote the manuscript in November of 2018. I participate in NaNoWriMo every year. November is National Novel Writing Month and authors who sign up are challenged with writing 50,000 words of a novel in 30 days.
How many books have you written?
A- I have published 8 books so far. Book #9 is in editing and book #10 is ready to be edited.
Which genre interests you the most?
A- I mostly write in the sci-fi/supernatural genres.
Have you written more than one genre?
A- Aside from sci-fi/supernatural I have also written a psychological thriller, a superhero story and a collection of Christmas stories.
Do your books have a specific message for your readers?
A- I don’t often think in terms of messages within the story but when I thought about my stories I began to realize most of them did carry a similar message- that being of tolerance. We need to treat each other with the love and compassion we want for ourselves. And don’t be too quick to judge.
How many other writing projects do you have in progress?
A- Like I said I have two books in various stages of the editing process as well I have a prequel for my first novel – Time’s Hostage – I’m working on.
Where can readers connect with you?
A- They can connect with me on my Facebook page: J E McKnight – author
And they can check out all my books on my website: jemcknight.com
E-books available on all sites.
Joe McKnight was born in Fort Saskatchewan and raised in the small Alberta farming community of Partridge Hill. He started his schooling in Ardrossan, where he developed a love of story-telling. His love of writing continued to grow throughout his school years. In 2004, while upgrading his English 30, Joe’s passion increased. It was during that same year he stumbled upon a writer’s circle (offered by the Writers Foundation of Strathcona County) that provided the support and encouragement he needed. He continues to grow in his writing and looks forward to many future literary ventures.
Joe has published several books: Time’s Hostage, Fly on the Wall, The Arrival, Powerless, The Other Secret, Stocking Stuffers, Unnatural Selection, and Virtual Age. He is currently working on a new manuscript.
Joe is also an accomplished artist and his artwork also appears on the cover of From a Solitary Drop – he was commissioned to design the illustration featured on the cover.
Today’s question is: What is your take on the importance of a good cover and title?
Does a cover image play a vital role in attracting a reader? Should it reflect the genre and characters in the story?
Have you changed a cover? If so why? Was the new cover more successful?
Please leave your replies in the comments. Thank you
Comments from last week question:
When your narrative is set in a real location do you research it or do you visit it?
What are the pros & cons of utilizing the internet to find out about a location versus actually staying there?
I once wrote a character who worked in a factory. I didn’t care what kind of factory, it just had to be a factory. My aunt worked in a meat packing plant, so I asked her if I could visit her at work. Not only did they let me visit, I got a tour and got to watch “the line” as they worked. It was fantastic. The story was “Poor David” and it’s in my collection, Things Withered! I’m telling you, visiting that plant was invaluable, and I’ll use the info again in some other piece, I’m certain. It’s always better to see and feel and hear a place.