With the restrictions on events and social gatherings, it is difficult to launch a new book in the traditional way. However, there are ways to promote your newest novel.
Make sure to announce the book title, it’s genre and date of publication and issue date on online sites. This can be through subscriber emails, on social media or local newspaper editorials. Or a combination of all three!
A great way to get your new novel out is a virtual book tour. You can utilize your social media platform and post dates you will be answering questions about the book. There are many options to choose from: Instagram Chat, Facebook chat, Zoom or your own YouTube channel.
If you have fellow authors willing to post your book announcement on their blogs that would be great too.
Offer blog subscribers and/or local book clubs a virtual book reading with a Q&A session afterwards.
Depending on your book’s genre (children/YA) you can create an interactive activity based on your narrative theme.
If you have a local bookstore – offer to have several signed copies available in store.
Be creative and think outside the box! What can you utilize from the story to showcase the book?
Have you launched a new book during COVID19 – how did you do it?
My own steampunk novel, The Commodore’s Gift is set for release 26th September, so I am planning a virtual launch. I have already shared steampunk images on my social media and a few teasers. I even created a steampunk bird, which was a lot of fun. Not sure if I keep him or include him in a gift basket. We will see. Of course there will be a book cover reveal as well.
Now I have to create the six week pre-launch campaign.
What is your motivation for writing? There are as many reasons to write as there are genres. We may want to persuade, catalog or inform on ‘real’ events or topics but many of us (fiction authors) want to entertain. It is an author’s purpose, to bring to life a concept.
So let’s look at each scenario for motivation:
a) Money – we would all love to be a best seller and have fame and fortune like the ‘big’ names, such as Stephen King, J.K. Rowling and the like. However, we need to be realistic – firstly can we manage to get a publishing contract with a big publishing house? How many years are you willing to wait for that? If you use the self-publishing route how much of your time (unpaid) can you sacrifice for promotion? Should you give your work away? Is the income enough to live on? Could your writing supplement your lifestyle?
If you determine that the net income (we all need to report it in tax season!) is a nice bonus for a treat here and there, rather than your sole income – it will take the stress out of the equation.
b) Success – once again we should temper our expectations. Global sales are a dream we want to make real but maybe measure our success on more of a local level. Do you have your books in local bookstores, the library, offered at local events? The more you attend and promote within your own locality the more your ‘success’ becomes tangible. Articles in the local newspaper could have people approach or question you in regard to your being an author. Social media allows us to expand our locality, of course, but starting small will give you a firm basis from which to start. Never under estimate the power of word of mouth for promotion.
c) Satisfaction – Although this is third on the list, I feel it is the most important of all, as having your words, ideas and stories readily available for people to read now and for future generations, is the penultimate success. Our narratives will be enjoyed and relayed long after we are gone. It is our legacy.
Obviously, in an ideal world, a mixture of all three of the above would be the perfect scenario.
What is your motivation?
What do you consider the most satisfying part of being a writer/author?
As writers and authors, we are formidable in our ability to create narratives but we also have to learn how to market the ‘end product’ of those many months or even years of creativity. We become a book business.
The first avenue many authors take is social media, which can be seen as a ‘soft’ option. After all we are not up close and personal with the public but at arm’s length. However, due to the countless sites available just choosing the ‘right’ one or two can be overwhelming. Then there is the matter of maintaining our ‘presence’ on each platform. We need to research which avenues of promotion will work best not just for our genres but also our ability to sustain them. Do your research on similar authors in your genre and see what they use (and of course ‘follow’ them).
2. Following selected authors, genre based bloggers, book reviewers, and writing groups allows you to gain followers but also to learn about your particular genre and gain a reader base. When someone is interested in your genre they ‘search’ for more posts, articles, links and books within that specific field. While you are doing that follow 10 ‘friends’ of friends on Facebook and 100 people on Twitter – this can gain a wider audience. However, in light of these two platforms losing participants also follow people on Instagram. (We have to keep up with the ‘in’ thing!)
3. Improve your author bio on all platforms to entice and inform as many followers as possible on all sales sites, your blog and social media platforms. Ask yourself – does it reflect you as a writer as well as a person.
4. Use hashtags specific to writing, authors, books, genre and associated links – look at what other authors use.
5. Then there is the personal touch, which means organizing or being involved in author readings, attending book events and participating in Q&A panels. Search your local area for book related events, get to know your local bookstores, inquire at your library, join a local writing group, the wider your reach the easier it will be to find avenues of sale for your book.
6. Merchandise is another way of promoting your book. It can be as simple as custom bookmarks to T-shirts with the book cover/main character on the front. Make up a prize basket for a contest to be collected at an event (good photo opportunity to use on social media) or create an online contest for a free autographed copy of your book.
7. An easy promotion is to leave five of your author business cards in local businesses, at the doctor’s or dentist’s office, or anywhere you visit on a regular basis. Many places have community boards too so pin some cards or a poster of an event you are attending there too.
Do you have any promotion tips you would like to share?
It may be a day late but I hope you enjoy this Halloween themed story. I wrote it 3 April 2011, when my writing career was starting.
A Glimpse Through a Window
It started with a glimpse out of the corner of her eye. A movement passing the opened window but when she turned there was nothing there. Dismissing it as possibly a bird or a butterfly floating in the warmth of summer sunshine, she turned back to her work.
Just one more chapter and then she would treat herself to a walk to ease and stretch her aching muscles. Janice had woken bursting with inspiration at five o’clock, now six hours later a major part of the novel was complete. With a flourish she hit the keypad and straightens up. There in front of her was a beautiful face peering through the window. Instinct made her jump and involuntary utter a gasp.
“Hello, who are you?”
The lady smiles but does not answer just reaches out her hand to beckon Janice outside. Her dark shape and long ebony locks float as if in water, it is surreal. Fascinated Janice opens the patio door and enters the warmth of the day time sun.
“Come follow – you will find.”
“Find what, where are we going?”
Without waiting the lady turns toward the rose garden, the oldest part of the cottage garden. The floral scent permanents the air as they approach the blooms. The dark lady stops in the center of the path and points. Janice’s eyes follow her fingers direction – there blooms an ebony rose so dark it gleams.
“Write its story, Janice and release me.”
“Release you – I don’t understand?”
“My spirit resides within the bloom I am relying on your gift of words to free me forever.”
“What shall I write? Tell me what to write.”
“You know my story it is deep within you.”
Janice’s mouth opens to ask another question but the dark lady has disappeared. Was she dreaming? Everything seemed so real, so tangible – the warmth on her skin, the grass beneath her feet. Janice returns to her desk puzzling thoughts race through her mind. There she finds a dark rose petal lying upon the laptop keys. It was real?
A blank page faces her and her fingers begin to type – a story unfolds.
Esmeralda’s roses were well renowned even as far away as London. Each bloom was perfection itself due wholly to her unwavering commitment to their care. After years of trial and error with combinations of manure, egg shells and herbs, Esmeralda had found her ‘secret’ formula. Each season demanded another ritual before the first buds appeared in April. With careful attendance each bud was nurtured to its full potential. Every flower show saw Esmeralda take first place much to the dismay of her rival, Vanity. The competition between the two women was fierce.
During the sixth annual London show Esmeralda was summoned by the Duke of Suffolk. He commissioned her to produce a truly black rose – something never achieved before. With a deep bow Esmeralda had thanked him for his obvious confidence in her abilities but felt she would not succeed. The Duke took her hands and solemnly stated that if anyone could succeed it was indeed the Rose Queen herself.
Upon her return home Esmeralda began researching the deepest and darkest strains of rose. Using grafting techniques and cross pollination she grew several young plants. As they grew and flourished she waited patiently for the first blooms. She achieved deep burgundy and the darkest crimson but never ebony. Three long years past each new bloom took her a step closer to her goal but never close enough. Then in the fourth year a tiny shoot grafted to the main plant produced a bud unlike any Esmeralda had ever seen. It was the darkest green she had ever seen. She tended to this special bud as with all her charges and waited in anticipation for it to blossom.
Sunday 14th April would be a date Esmeralda would never forget – for that morning she witnessed the darkest most beautiful ebony bloom gleaming in the sunlight. She would send word to the Duke that she has succeeded in making his wish come true. However, Esmeralda died that day at the hands of her arch rival, Vanity. It was a dagger to her heart as she breathed sweet words to her special bloom. Vanity took the plant and professed it was her own creation. She became famous over night and revelled in the adulation.
As for Esmeralda her body was buried beneath her rose garden- a place she had loved above all others. Her spirit lived on in the multitude of blooms until one day it rose up and made its presence known. She was the Rose Queen and the ebony bloom her creation.
The words flowed so quickly Janice could not read them quickly enough. At last her fingers ceased their frantic tapping and she realized who her visitor had been. Janice would make sure the real creator was acknowledged for her Black Rose.
Most of my writing for the next couple of months is going to be my freelance project – I have to keep to the deadline! If my brain needs refreshing I will return to my YA novella, Creature Hunt on Planet Toaria, I have maybe 2-3 chapters to complete now. Then I can send the whole manuscript to my illustrator with ideas for the chapter header images.
What projects do you have planned for the winter months?
I am reading this novel by a young local author. She has created her voice and a wonderful cast of characters. Review to follow.
Writing Tips: Hashtags for writers.
#amwriting: Commonly used by writers to indicate they’re generating pages.
#amediting : a writer is going through his or her pages, revising.
#writingtip or #writetip Writing coaches, editors, and others whose livelihoods depend on authors will offer up their tweety pearls of wisdom, marked by these hashtags.
#writingprompt This hashtag is used when writing coaches give a suggestion about what to write, an idea to get the writer going and help to stimulate the flow of the pen on the page.
And good luck to all who are participating this year.
#nanowrimo National Novel Writing Month (November) helps create solidarity among those toiling on their magnum opuses
#book #novel #nonfiction #fiction #paperbacks #short or #short #story or #shortstories or #shortreads #litfic (for literary fiction) #histfic and #histnovel (used for historical fiction) #womensfiction #scifi or #science #fiction #romance #paranormal #crime #suspense #kidlit #cookbooks