Mandy Eve-Barnett's Official Blog

Inspiration for Writers & Building A Community ©

Marketing Tips from Authors

May 28, 2019
mandyevebarnett


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As we are nearly at the halfway point for this year’s author interviews, I thought it would be interesting to review the answers I received to the question: What is your best marketing tip?

The answers are varied and, I think reflect how comfortable (or not!) writers are when it comes to promoting ourselves.

These are not on any specific order.

1) Be consistent on social media and within your local community

2) To have a blog

3) Build an authentic brand

4) Connect with other authors in the same genre and be a presence in specific social groups relating to it.

5) Word-of-mouth promotion

6) Promotional items sold separately reflecting the book/genre i.e. toys, necklaces, headbands etc. Also hand-out bookmarks everywhere you can.

7) Live videos/podcasts either on Facebook or YouTube – this can be book specific or about you as a person and your writing/genre.

8) Be original, authentic, and make intentional connections

9) Utilize your readers/tribe to help promote through social media and local connections.

10) Use your connections that are involved in newspapers/magazines etc.

11) Talk to your local library and bookstores. Offer your time to do signings/readings.

12) Use Canvas to create your own ads for Twitter and Facebook.

13)  Youtube book trailers.

14) Market yourself as an author before you market your books.

15) Take part in interviews, whether online or face-to-face.

What have you found works best for your book promotion?

 

 

Friday Fun for Writers, Authors & Readers…

January 13, 2017
mandyevebarnett


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What could possibly go wrong today? A full moon and Friday 13th. For me it has always been a good day. How about you?

full-moon

I thought this literary coffee display was worth sharing today.

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This one will make you groan!

Q: What would you get if you crossed a locomotive with the author of Tom Sawyer?

A: A choo-choo Twain.

Double Duty at Local Event – Books & Food…

July 11, 2016
mandyevebarnett


Savor Strathcona

Yesterday I helped out at an event called Savor Strathcona, this incorporates local restaurants and artisans. There are numerous foods from across the globe to try and arts of all sorts, including pottery, painting, books and jewelry. The event also included live music and food demonstrations throughout the afternoon and evening, it was extremely popular, which seems to always be the case when food is offered.

I helped out at two tables – one with my publisher, Dream Write Publishing (where we also incorporated information on my writing group, Writers Foundation of Strathcona County) and also with the Arts and Culture Council of Strathcona Council.

We saw friends, family and interested attendees and gave out postcards for our next big event Words in the Park – 1st October. Books were browsed and bought, connections made.

I feel that the more exposure to the public an organization or company gets the better. Many local people did not know about their local publisher, writing foundation or indeed their Arts and Culture Council.

My books are on the front edge of the table – Rumble’s First Scare, Ockleberries to the Rescue and The Rython Kingdom.

Savor Strathcona 2016books at Savor Strathcona 2016

I am often asked why go to so many events, when they are not always a huge success in terms of book sales. My answer is that if I am not there, how will anyone know about me or the books I write? It is more about making connections and exploiting the event to showcase my work. On subsequent events people will approach me saying they met me before, bought a book before or they buy a book because last time they did not have a special occasion to buy it for. Being recognized helps as well as always being friendly and forthcoming and informative.

Do you attend events regularly?

What is your impression of them?

Is there a reason you limit or do not attend events?

Social Media Pros and Cons for Writers…

June 6, 2016
mandyevebarnett


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This post was created due to the fact I was worrying about what to write for today’s post while perusing my Facebook and finally noticing two hours had ‘disappeared’ – without me really understanding where that time went! As this study shows it is not an uncommon problem.

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So how do we market, connect and sell our books without being sucked into the social media vacuum? We all know we should be writing not viewing cute videos or scrolling down page after page of posts. Yes, we need to interact and promote but how can we balance our time?

Many sites promote keeping to a schedule – even putting a timer on to force a switch off time or using an app that shuts down the media page. We can be overwhelmed with too many sites – but if we choose carefully and link the actions to the most relevant ones to our specific theme we can save time. A blog post can automatically be shared to Facebook, Google, LinkedIn, etc. this saves us precious writing time.So also setting our social media sites with sharing options cuts down our physical interaction time without reducing its effectiveness. The trick is to identify which sites work best for your particular message and keep to them.

Here’s a great link about that very subject :  http://www.webdesignrelief.com/social-networking-sites-for-writers/

I tend to burst on social media early morning and late afternoon (interspersed during the day when possible). My ‘bad’ time is weekend mornings when I am catching up. This is my danger time and the one I have to forcibly limit myself. If not, I am berating myself for ‘lost’ time writing. Avoiding the lure of social media results in a project started, revised or finished and that is worth any writers time.

When is your ‘danger’ time or times? 

How do you limit your social media time?

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An invitation -50 over 50 Bloggers…

March 25, 2016
mandyevebarnett


over 50 bloggers wanted

http://katherinescorner.com/bloggers-age-50-older-wanted

Hello Followers,

I would like to invite you to join in with this ’50 over 50′ blog project. It sounds like fun and will connect us with even more people in the blogging world.

Click on the link and sign up.

Expand your horizons, connect and support.

 

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