With the restrictions on events and social gatherings, it is difficult to launch a new book in the traditional way. However, there are ways to promote your newest novel.
Make sure to announce the book title, it’s genre and date of publication and issue date on online sites. This can be through subscriber emails, on social media or local newspaper editorials. Or a combination of all three!
A great way to get your new novel out is a virtual book tour. You can utilize your social media platform and post dates you will be answering questions about the book. There are many options to choose from: Instagram Chat, Facebook chat, Zoom or your own YouTube channel.
If you have fellow authors willing to post your book announcement on their blogs that would be great too.
Offer blog subscribers and/or local book clubs a virtual book reading with a Q&A session afterwards.
Depending on your book’s genre (children/YA) you can create an interactive activity based on your narrative theme.
If you have a local bookstore – offer to have several signed copies available in store.
Be creative and think outside the box! What can you utilize from the story to showcase the book?
Have you launched a new book during COVID19 – how did you do it?
My own steampunk novel, The Commodore’s Gift is set for release 26th September, so I am planning a virtual launch. I have already shared steampunk images on my social media and a few teasers. I even created a steampunk bird, which was a lot of fun. Not sure if I keep him or include him in a gift basket. We will see. Of course there will be a book cover reveal as well.
Now I have to create the six week pre-launch campaign.
This week’s question is: How do you prepare for an author reading?
I have a reading with several other authors this Saturday for Bookstore Romance Day, so have prepared a gift basket, gathered not only the book I will be reading from but also most of my other books to take with me. As there will be a table at the front of the store with our books I have packed a display shelf, summaries of each book, and have decided on the excerpt I will read. Obviously, this has to be practiced to allow me to look up at the audience but also practice my inflections to give the piece a real sense of drama.
If you happen to be in Edmonton, Alberta come and say Hi. We will be at Audreys Books Ltd. 10702 Jasper Avenue, Edmonton, Alberta T5J 3J5 at 2 pm. I will read from Life in Slake Patch, which is a speculative fiction romance set in a matriarchal society from a young man’s perspective. Yep, it is certainly an interesting and unique story.
Please comment below with your typical planning for an author reading, we may learn new tricks from each other!
Last week’s post was a 10 minute writing prompt: A bag of multiple buttons.