I hosted a virtual workshop last Saturday for the Words in the Park event. It was fun to utilize Zoom so that participants from far and wide could join me. As the workshop was free, I thought I would share the bare bones of the workshop. Hopefully, it will give you some helpful information in creating a blog of your own.
There are numerous blogging sites but these tips cover the basics for you to start.
The number of blogs available on the internet is mind boggling – every topic you can imagine is covered. Whether factual, diarized, crafting, a myriad of interests or informational, you can find several postings about things you are interested in or want to know about.
So why should you blog? Or indeed why not!
The first and most important question is – why do you want to blog in the first place.
There is a huge range of reasons to blog but maybe the best idea is to ask yourself if any of the following relate to you.
1. To create something you are proud of
2. Challenge yourself
3. Strengthen your knowledge on a particular subject
4. Meet others with similar interests
5. Help other people in a specific field or topic
6. Gain confidence
7. To improve your writing ability
8. To learn new skills
Once you decide on starting a blog there are several key elements you need to decide on.
- Name Your Blog
This may seem easy – however, you need to search what names are already in existence, will the name reflect the topic OR theme you will be writing about. Is it a personal blog, a business blog, or a specific interest blog? Does the blog name read OK when it’s in a domain URL format?
Later you may want to purchase your own domain name so consider how it will look.
- Define Your Target Audience
For an author, this will be readers in your genre, for business people, it is who wants/needs your services. Will you mentor? Cover aspects of health, travel, personal training, or something else?
- Tone Of Your Blog
What tone or voice will the writing reflect? Strictly business or more personal/friendly?
- Reason For Your Blog
Will you be building your brand around your blog name or the other way around? Is the blog part of a website or standalone? What do you want to achieve with your blog? Choose one area you have the most expertise or interest in. You don’t want to overwhelm yourself straight out of the gate. Your passion about the subject will bring about the following benefits:
- You’re more likely to put the time and effort into your blog to make it shine.
- You’re less likely to abandon your blog in the future.
- You’re less likely to run out of ideas.
- It shows through in your writing, and your readers can feel that. This, in turn, will lead to a larger following.
Tips for Writing A Blog
Understand your audience
Write for yourself first
Love your existing readers/followers/clients
Focus on building an amazing call-to-action
Give away your knowledge
Be true to your voice
Give it time
Write catchy headlines
Keep it short
Positives to blogging:
1. You’ll gain confidence.
2. It’s a form of diary.
3. Blogging is great writing experience.
4. There is potential financial gain if that is your future goal.
5. The blogging community is great.
6. It allows potential for self growth.
7. It allows development of technological skills.
8. It gives people a creative outlet.
9. Blogging is the current way to market a business or product.
10. And it creates opportunities. Whether in the form of friendships, financial gain or self-growth.
Key Elements for a Blog Post
Make sure to include images in every post. A block of text is seldom read. (Attention spans are very short). Rule of thumb is to use one every 300 words or so.
Format your blog post – longer text should be divided with headers and sub-headers
Use bulleted and numbered lists
Bold and italicize key points
Use short paragraphs – 3-5 lines to prevent ‘skimming’ by your reader
Stick to a theme
Don’t wing your content. Make a plan and schedule your posts.
I either write several blog posts at a time and then schedule them or create a draft when an idea pops into my head.