Today’s post is more personal as I am a multi-genre author. I would welcome your comments on how you brand, promote and market when writing multi-genres.
The definition of ‘writer’ is
1. a person who has written a particular text.
2. a person who writes books, stories, or articles as a job or regular occupation.
3. a person who writes in a specified way.
As you can see the definition predisposes that a writer will create narratives in a specific way or genre. However, what if a writer wants to write the ‘story’ not the genre?
As many of you know, I am a multi-genre author, where the story is the motivator not the genre. However, there are some obstacles to this due to the ‘business’ side of writing. Mainly, how to promote myself as opposed to the genre I have written?
I have read many ‘book promotion and marketing’ articles, all of which target specific audiences for genre. You can easily target one genre, such as romance, thriller, and mystery but how do you cross genre lines in promotion?
One answer is to link your name to an organic and dynamic brand that’s based on you and arouses a positive, emotional experience for your targeted readership – regardless of genre. So in essence you will need to develop a strategy to create a hybrid solution of your own.
Another option is to write a book that will appeal to the fans of your new genre and not the fans you already have. The plot, cover, and blurb should all be consistent with the genre you want to write in. This can be accomplished by adding your own flourishes to the genre.
You have the ability to create your own style, and unique voice by combining recurrent themes, character types, settings, and ideas that make up the familiar elements characteristic to your writing. You can tie a common thread between all the genres you choose to write.
It is much less about genre, and more about what readers have come to expect in your books/writing. It’s in the way you do it–as well as how it’s perceived and interpreted by your audience.
Let’s take a look at how writing in more than one genre is a benefit:
• It requires different strengths and allows you to push your limits and abilities–learn, test, experiment, polish.
• It lets you explore your wider interests without limitation.
• It allows new writers especially to explore various genres before determining the right “fit” for their style, voice and passions.
• It is often not a conscious decision–many writers are compelled to follow the Muse.
So what are the Pros and Cons?
1. Writing what you want
It is wonderfully fulfilling to explore new ideas and create something new that challenges you in unique and exciting ways.
2. Wider audience
Writing a new genre may attract new readers, who wouldn’t have found your work otherwise. And hopefully they will check out your previous works thus cultivating a broader, wider readership.
Being versatile will sharpen your skills as a writer and may attract a publisher in that genre or other new opportunities. Your ability to handle a variety of genres is always a plus.
4. Broader community
While writing in new genres and categories, you will get to know other writers in that genre and extend your writing community in the process.
1. Losing readers
This is obviously the biggest con of switching genres. Your current readership may not pick up your new book at all as they consider you a writer in a particular genre and may be more discerning about picking up a title of yours in the future.
2. More juggling
Writing in multiple genres requires more juggling with your marketing and promotion as you need to change from one single cohesive marketing plan into two or more. And if you’re working on multiple projects at once, you’ll have to handle multiple publishing deadlines, contracts, etc.
3. Multiple brands
The worst case scenario is having to start a completely new brand for the ‘other’ genre. You may need to write under a pen-name and devote time to building that platform. It could be you start from scratch in your branding, or utilize your platform in a broader form. To do this you need to find the common ‘theme’. (Not an easy task I might add!)
4. Writing confusion
The other challenge is juggling multiple genres from a writing perspective and requires a lot of hard work and skill to accomplish successfully. Each genre has its own conventions you need to establish and refine using vastly different voices traits and tones, while meeting readers’ expectations.
More recently, many alternative genres have been created, which combine genres into a sub-genres. For example, romance readers would never go to the horror section first but if the description was something like – romantic suspense – then maybe they would pick up your book. This has enabled authors to promote their books in one or more genres.
I have investigated what my ‘brand’ or ‘theme’ is in my writing and after quite some time realized it is a basic theme of love – be it romantic, parental, friendship or some other kind – so in essence I can use that title within the more traditional genre headings.
It is a matter of looking at your story and defining the main theme, even if it is an underlining thread throughout the narrative. My novel, Life in Slake Patch is an alternative world order but basically has a young man trying to change the ‘laws’ so he can be with the woman he loves. It can be described as speculative fiction but romantic speculative fiction is better.
My novel, The Twesome Loop is also romance but has an added reincarnation element as well as set in England and Italy, so is it romance alone or do I possibly create a sub-genre: suspense romance? As I am writing, I realized another sub-genre would fit my fantasy, The Rython Kingdom, which is set in medieval England, has a romance and a master plot by a vengeful witch so maybe it is fantasy romance?
Do you write multiple genres?
How do you promote them? Separately or within a broader brand under your name?