Mandy Eve-Barnett's Official Blog

Inspiration for Writers & Building A Community ©

Tips for Writing Web Copy…

May 3, 2013
mandyevebarnett


Hackneyed – definition: made commonplace or trite : stale : banal

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The first thing that your web copy should not be is hackneyed! Whomever your target audience is, you need to interest them immediately (or soon after!) Taking time to get to know the client and understand how they want to be perceived will make your job easier. As you can see from this excellent advice:

http://nhwn.wordpress.com/2013/04/17/5-things-to-consider-when-writing-webcopy/

This next link has some witty but seasoned advice:

http://www.vappingo.com/word-blog/29-expert-tips-on-writing-website-copy-that-gets-real-results/

I am researching (gradually) the intricacies of web copy and other writing skills as my freelance portfolio grows. Being open to new ideas and not being afraid to ask questions helps a great deal.

As writers we are always striving to be better and looking to experts and their work is a good place to start.

What is your experience of ‘learning’ a new skill?

Writer’s Need A Thick Skin…

February 13, 2013
mandyevebarnett


As writers we need to develop a thick skin or allow unkind comments to be ‘water’ off a duck’s back – such is today’s word – Caustic – definition: 1) capable of eating away by chemical action : corrosive 2) likely to offend or hurt someone’s feelings.

English: La Belle Sauvage - motto and emblem f...

Submitting our creations to agent’s and publisher’s is daunting enough without the numerous rejection letters we receive back. Some bounce back via email almost immediately, stunning us at the quick reaction but other’s remain in a void for many months. These are possibly harder to cope with as our eternal optimism believes the delay in replying is a positive thing. We imagine our manuscript being read by increasingly important staff on the corporate ladders of the publishing firm. Eventually landing on the CEO’s desk where our creation is read with reverence and pleasure prior to the acceptance letter being dictated and sent out.

We can be deterred by a rejection and stomp around berating the said publishing house for not realizing its potential or we can learn from the experience. This second choice is the hardest and there is no reason why a good stomp can’t be enjoyed first! If we are fortunate enough to actually get comments written on a rejection letter or slip, we must treasure them. If the writing, concept or plot is truly bad there are no comments just a form letter. However, comments mean the manuscript was seen to have merits but needed work in some way or another. Take heed of these gems and revise to incorporate them. A newly revised submission may get accepted because of them.

My writing group is very conscious of and encourages, kind but constructive critique offered with compassion. To be blasted with unkind words or forced to write in a certain way, has a detrimental effect on another person’s writing and emotions. Be kind to those people who ask for your opinion and offer your honest critique without self interest or bias. There are as many styles of writing as there are writers so be open to the differences – you may learn something about your style through the interaction.

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We may need a thick skin but there are ways of surviving without one.

Do you have an experience – good or bad – you could share?

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