Mandy Eve-Barnett's Official Blog

Inspiration for Writers & Building A Community ©

Marketing Tips from Authors

May 28, 2019
mandyevebarnett


Add a heading.png

As we are nearly at the halfway point for this year’s author interviews, I thought it would be interesting to review the answers I received to the question: What is your best marketing tip?

The answers are varied and, I think reflect how comfortable (or not!) writers are when it comes to promoting ourselves.

These are not on any specific order.

1) Be consistent on social media and within your local community

2) To have a blog

3) Build an authentic brand

4) Connect with other authors in the same genre and be a presence in specific social groups relating to it.

5) Word-of-mouth promotion

6) Promotional items sold separately reflecting the book/genre i.e. toys, necklaces, headbands etc. Also hand-out bookmarks everywhere you can.

7) Live videos/podcasts either on Facebook or YouTube – this can be book specific or about you as a person and your writing/genre.

8) Be original, authentic, and make intentional connections

9) Utilize your readers/tribe to help promote through social media and local connections.

10) Use your connections that are involved in newspapers/magazines etc.

11) Talk to your local library and bookstores. Offer your time to do signings/readings.

12) Use Canvas to create your own ads for Twitter and Facebook.

13)  Youtube book trailers.

14) Market yourself as an author before you market your books.

15) Take part in interviews, whether online or face-to-face.

What have you found works best for your book promotion?

 

 

Marketing A Necessary Evil…

May 18, 2013
mandyevebarnett


Ineluctable – definition: impossible to avoid or evade : inevitable

imagesCAPS7E6K

As our writing journey begins we are immersed in our words, characters and plots – this is the honeymoon stage of writing. Our creativity runs free, there are no obstacles, anything is possible. Once our story is written there is the inevitable editing, revision and practical aspects to work through and consider. With a polished manuscript before us we need to look at the ‘advertising’ side of this journey.

Many of us have no experience of media or a promotional background so this becomes a daunting prospect. I found this great post by Jamie Sheffield, which lists tips for marketing. Go check it out.

http://www.jamiesheffield.com/2013/04/9-marketing-tips-from-writer-who-hates.html

Obviously there are companies that offer to help you with promotion and the internet is full of helpful guides and tips from other authors. You need to find your comfort level and determine how much time you want to commit to this aspect of your journey. Some of us may ‘go all out’ but in practical terms we still have to balance the other facets of our lives.

Research your options and find the ones that you are most comfortable with and focus on them. Trying to promote on multiple sites several times a day is certainly not practical and will only lead to a ‘burn out’ as well as frustration. Focus on genre specific sites and use your connections (although care must be taken here too!) Be realistic in your expectations – slowly build a following and the sales will come.

Blog at WordPress.com.