Tag Archives: marketing

Book Marketing – My Interview…


I was interviewed regarding my experiences with book marketing and today the post went live. Take a look :http://www.calamusworks.com/author-interview-series-mandy-eve-barnett/

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What has been your experience in marketing your novels?

What did you find to be the most successful? 

What was the least successful?

Join in the conversation and help fellow writers.

 

Marketing A Necessary Evil…


Ineluctable – definition: impossible to avoid or evade : inevitable

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As our writing journey begins we are immersed in our words, characters and plots – this is the honeymoon stage of writing. Our creativity runs free, there are no obstacles, anything is possible. Once our story is written there is the inevitable editing, revision and practical aspects to work through and consider. With a polished manuscript before us we need to look at the ‘advertising’ side of this journey.

Many of us have no experience of media or a promotional background so this becomes a daunting prospect. I found this great post by Jamie Sheffield, which lists tips for marketing. Go check it out.

http://www.jamiesheffield.com/2013/04/9-marketing-tips-from-writer-who-hates.html

Obviously there are companies that offer to help you with promotion and the internet is full of helpful guides and tips from other authors. You need to find your comfort level and determine how much time you want to commit to this aspect of your journey. Some of us may ‘go all out’ but in practical terms we still have to balance the other facets of our lives.

Research your options and find the ones that you are most comfortable with and focus on them. Trying to promote on multiple sites several times a day is certainly not practical and will only lead to a ‘burn out’ as well as frustration. Focus on genre specific sites and use your connections (although care must be taken here too!) Be realistic in your expectations – slowly build a following and the sales will come.

Tips for Writing Web Copy…


Hackneyed – definition: made commonplace or trite : stale : banal

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The first thing that your web copy should not be is hackneyed! Whomever your target audience is, you need to interest them immediately (or soon after!) Taking time to get to know the client and understand how they want to be perceived will make your job easier. As you can see from this excellent advice:

http://nhwn.wordpress.com/2013/04/17/5-things-to-consider-when-writing-webcopy/

This next link has some witty but seasoned advice:

http://www.vappingo.com/word-blog/29-expert-tips-on-writing-website-copy-that-gets-real-results/

I am researching (gradually) the intricacies of web copy and other writing skills as my freelance portfolio grows. Being open to new ideas and not being afraid to ask questions helps a great deal.

As writers we are always striving to be better and looking to experts and their work is a good place to start.

What is your experience of ‘learning’ a new skill?

Is Flattery the Way to Query an Agent..?


Blandish – definition: to coax or persuade with flattery : to cajole

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Although flattery might be a temptation, it is probably not the best way to get an agent to recognize your work. Obviously you can mention you have read through their profile, seen the authors they already work with and taken care to submit to their preference. However, blatant cajoling is apt to have the exact opposite result you are wishing for. That is not to say that you can’t use any connections you may have up your sleeve. An introduction or meeting at a conference or another author’s recommendation are excellent ways to open dialogue.

The most important aspect about approaching an agent is to make sure you have thoroughly researched the genre’s they are interested in or promote. A romance agency is not going to accept a science fiction manuscript even if there are romantic elements in it. Wasting the agent’s time is a big no – no! As you can see from these links time taken researching the agency’s website and the individual agent’s will ensure your time is productive.

http://rebeccabradleycrime.com/2013/04/19/querying-that-literary-agent-in-5-simple-steps/

http://chasingthecrazies.wordpress.com/2013/04/15/querying-writers-please-do-your-homework/

The more care we take to polish and correctly submit our submissions the better. An agent will respond more favorably if our pitch is to their criteria. After ‘pressing the submit button’ we can only wait for a reply. Another point to make a note of is the agency’s response guidelines. Some will email back, some not and others may site on their website that if we have not heard in a certain amount of time, our submission has not been accepted.

The waiting is the hard part…!

Can Social Media Damage your Reputation…?


Interdict – definition: 1) prohibit by law or decree; 2) to destroy, cut off, or damage

Today I am sharing an interesting and insightful article with you by Dave Thomas.

dont_allow_social_media_to_damage_your_reputation

Entrepreneurs come in all shapes and sizes.

With that being said, what kind of business owner are you? Do you have trouble sleeping at night when it comes to meeting the needs of your customers, worrying about the people you hire, or what your rivals may be up to?

Those are all legitimate concerns, but what about your reputation? Specifically, what about your online reputation as both a person and an entrepreneur?

Unfortunately, many entrepreneurs wait until something negative happens that they then turn their attention to their online reputation. By that point and time, the damage to their business may very well already be done.

So, what are some things as an entrepreneur that you need to do to better protect what is said about you online?

Among the items to zero in on:

Social footprints

First and foremost, make sure you don’t make any major gaffes when it comes to social media. While there are some entrepreneurs who have failed to engage in and reap the rewards of social media, others have dove into it. While participating is great, there is always the chance that a mistake or two will be made, mistakes that can damage your online reputation.

For example, let’s say you get into a beef with an angry customer who has taken to Facebook, Twitter or another social venue. Next thing you know, they have called you and your business out. In order to provide your side of the story, you respond, with the dialogue going back-and-forth, sometimes in a negative tone.

The unfortunate part for you is that current and potential customers see you in a less positive light, meaning their business could very well go elsewhere. If you feel you can’t answer the customer in an efficient and professional manner, by all means do not engage publically with them. Take the conversation to private channels, allowing you and the customer to hash out a solution. You also want to make sure that any comments you or your team make on social media come across as professional. While it is okay to have a little fun with SM, posting inappropriate office party photos or comments should never even be considered;

Know what others are saying

With all you have to do as an entrepreneur, you probably do not have time to do periodic online checks of your name and your business. The problem here is that there are companies out there that post information you may choose not to go public, including personal addresses, income levels, divorce information, court documents and more. By doing a Google search of both your name and your company’s name, you can stay abreast of what others are seeing when they do likewise;

Make your Internet experience a positive one

Finally, there are many different ways you and your company can come out looking like stars on the Internet. Make sure you promote things like blog posts that make you out to be an authority in your field, customer testimonials, press releases about the interesting things your business is doing, videos and podcasts that assist customers and much more.

In the event there is some negative information floating around online that puts you and/or your business in a bad light, projecting all the good things you are doing will lower the bad stuff on the search engines.

From social media to your search engine optimization (SEO) efforts and more, make sure the time you and your employees spend on the Internet is productive.

Remember, your online reputation is at stake.

Here is the link:

http://socialmouths.com/blog/2013/01/31/dont-allow-social-media-to-damage-your-reputation/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Socialmouths+%28SocialMouths%29