Mandy Eve-Barnett's Official Blog

Inspiration for Writers & Building A Community ©

Author Tool Box Blog Hop – Tips on Promoting Your Book

October 17, 2019
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 #AuthorToolBoxBlogHop 

As writers and authors, we are formidable in our ability to create narratives but we also have to learn how to market the ‘end product’ of those many months or even years of creativity. We become a book business.

  1. The first avenue many authors take is social media, which can be seen as a ‘soft’ option. After all we are not up close and personal with the public but at arm’s length. However, due to the countless sites available just choosing the ‘right’ one or two can be overwhelming. Then there is the matter of maintaining our ‘presence’ on each platform. We need to research which avenues of promotion will work best not just for our genres but also our ability to sustain them. Do your research on similar authors in your genre and see what they use (and of course ‘follow’ them).

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     2. Following selected authors, genre based bloggers, book reviewers, and writing        groups allows you to gain followers but also to learn about your particular genre   and gain a reader base. When someone is interested in your genre they ‘search’ for more posts, articles, links and books within that specific field. While you are doing that follow 10 ‘friends’ of friends on Facebook and 100 people on Twitter – this can gain a wider audience. However, in light of these two platforms losing participants also follow people on Instagram. (We have to keep up with the ‘in’ thing!)

3. Improve your author bio on all platforms to entice and inform as many followers as possible on all sales sites, your blog and social media platforms. Ask yourself – does it reflect you as a writer as well as a person.

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4. Use hashtags specific to writing, authors, books, genre and associated links – look at what other authors use.

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5. Then there is the personal touch, which means organizing or being involved in author readings, attending book events and participating in Q&A panels. Search your local area for book related events, get to know your local bookstores, inquire at your library, join a local writing group, the wider your reach the easier it will be to find avenues of sale for your book.

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6. Merchandise is another way of promoting your book. It can be as simple as custom bookmarks to T-shirts with the book cover/main character on the front. Make up a prize basket for a contest to be collected at an event (good photo opportunity to use on social media) or create an online contest for a free autographed copy of your book.

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7. An easy promotion is to leave five of your author business cards in local businesses, at the doctor’s or dentist’s office, or anywhere you visit on a regular basis. Many places have community boards too so pin some cards or a poster of an event you are attending there too.

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Do you have any promotion tips you would like to share?

Nano Blog and Social Media Hop2

 

Review of Words in the Park 2019 & Upcoming Books Events

October 3, 2019
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I so enjoy this annual event not just because I am involved with the organization of it (I’m secretary of the Writers Foundation of Strathcona County) but that so many local authors attend – some are regular to the event but every year new authors join us. Part of Alberta Culture Days, the event hosted it’s 12th year with 50 tables of authors and artisans.

As may of you know, I am rather an obsessed planner, so had practiced my table displays before hand. With eight published books in multiple genres, it takes some planning! With two tables, I could split the children’s and YA books from the adult books by way of different coloured tablecloths. I also, again, used summary & review pages (backed with linking coloured card to the book background colour – see obsessive!) for each book. This engages the visitors and gives them an idea of the story and what other readers thought of it. I also have merchandise, hats and T-shirts, related to a couple of the books, which are always fun.

 

This year was the launch of the sequel to The Rython Kindom, which was reader driven (they nagged until I wrote it – a nice thing for an author to experience). Rython Legacy follows the trials of the original sorceress’ grand-daughter.

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This is the second book fair in September, a week earlier I was at Word on the Street in Lethbridge, and each time it is the connection to local authors that makes the events so special. I do have several other book events up until the end of the year to attend.

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Saturday, 5 October 2019 from 10:00-16:00
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Christmas Fair
November 23, 2019 in Josephburg at Moyer Rec Centre. 10 am – 4 pm

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Sunday, November 24th 12-3 pm Bremner Mansion – Arts and heritage activities, vintage tractors, Indigenous traditions  – dance, story telling, music and more. 12-3 pm 53452, Range Road 225 780-464-8095

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Christmas Craft Sale

Saturday, December 7, 2019 from 10 a.m. to 4 p.m. at the South Cooking Lake Hall.

As you can see it will be a busy end to 2019.

 

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