Mandy Eve-Barnett's Blog for Readers & Writers

My Book News & Advocate for the Writing Community ©

Author Tool Box Blog Hop – Tips on Promoting Your Book

October 17, 2019
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 #AuthorToolBoxBlogHop 

As writers and authors, we are formidable in our ability to create narratives but we also have to learn how to market the ‘end product’ of those many months or even years of creativity. We become a book business.

  1. The first avenue many authors take is social media, which can be seen as a ‘soft’ option. After all we are not up close and personal with the public but at arm’s length. However, due to the countless sites available just choosing the ‘right’ one or two can be overwhelming. Then there is the matter of maintaining our ‘presence’ on each platform. We need to research which avenues of promotion will work best not just for our genres but also our ability to sustain them. Do your research on similar authors in your genre and see what they use (and of course ‘follow’ them).

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     2. Following selected authors, genre based bloggers, book reviewers, and writing        groups allows you to gain followers but also to learn about your particular genre   and gain a reader base. When someone is interested in your genre they ‘search’ for more posts, articles, links and books within that specific field. While you are doing that follow 10 ‘friends’ of friends on Facebook and 100 people on Twitter – this can gain a wider audience. However, in light of these two platforms losing participants also follow people on Instagram. (We have to keep up with the ‘in’ thing!)

3. Improve your author bio on all platforms to entice and inform as many followers as possible on all sales sites, your blog and social media platforms. Ask yourself – does it reflect you as a writer as well as a person.

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4. Use hashtags specific to writing, authors, books, genre and associated links – look at what other authors use.

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5. Then there is the personal touch, which means organizing or being involved in author readings, attending book events and participating in Q&A panels. Search your local area for book related events, get to know your local bookstores, inquire at your library, join a local writing group, the wider your reach the easier it will be to find avenues of sale for your book.

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6. Merchandise is another way of promoting your book. It can be as simple as custom bookmarks to T-shirts with the book cover/main character on the front. Make up a prize basket for a contest to be collected at an event (good photo opportunity to use on social media) or create an online contest for a free autographed copy of your book.

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7. An easy promotion is to leave five of your author business cards in local businesses, at the doctor’s or dentist’s office, or anywhere you visit on a regular basis. Many places have community boards too so pin some cards or a poster of an event you are attending there too.

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Do you have any promotion tips you would like to share?

Nano Blog and Social Media Hop2

 

Apologies…I was Cultivating Freelance Clients and Learning Small Business Yesterday!

October 20, 2015
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Firstly may I apologize for not posting yesterday? I did post on Saturday a short horror story, The Keys, which I hoped would be enjoyed by all.

So the reason I was absent yesterday? I attended a local business symposium, which was informative, enlightening and a great networking opportunity. Hosted in conjunction with Small Business Week, the symposium covered digital marketing, succession planning and recruitment. Here is the agenda if you are interested.
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The panelists were informed, erudite and forthcoming with their own experiences, which gave the audience a real connection. Questions were answered with honest problem solving remarks.

Although I have started a business plan several times, it has never been completed. After this event I vow to complete my plan. It is a vital element in succeeding.

I have three freelance leads from yesterday, so a great day all round.

Do you attend local business events?

What was your experience?

Social Media Use…..

May 5, 2011
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With the ‘mind boggling’ amount of social media options available – we can quickly become addicted to chatting, posting, twitting and commenting. Of course as writers (and in some cases wanabee published authors) – we must have a ‘presence’ on the web but how can we balance it with the actual act of writing? There is certainly a lure towards the social side of the internet but it can eat up our time very easily.

I admit I can ‘lose’ hours just bouncing from one site to the next. Then comes the guilt – I have failed to increase my word count for my latest novel. My evening has been wasted – or has it? I do connect with a lot of other writers (famous or otherwise) and their experiences, knowledge and kinship have enriched my ‘solitary writing life’. So might I re-name this social media excursion away from my writing – an exploration of my art?

OK – it might be pushing the point a bit – but without these connections I would be a lesser writer and certainly not feel so blessed being a member of this society of creators.

How do you balance your writing with social media interruptions / use / connections?

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