We are all vying for attention on social media and one of the ways we can get more exposure is to use hashtags.
Put simply a hashtag is a label for content. It helps followers, who are interested in a certain topic, quickly find content on that same topic. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtags, in real-time. It is also a great way to discover other authors, writers and books in your genre(s).
Hashtags can be used on Facebook, Twitter and Instagram. There is a plethora of them specific for writers, authors, readers, the writing community and books. Here are a few but I’m sure you can list more!
Hashtags for writers.
#amwriting #amediting #writingtip or #writetip #writingprompt #book #novel #nonfiction #fiction #paperbacks #short or #short #story or #shortstories or #shortreads #litfic #histfic and #histnovel #womensfiction #scifi or #science #fiction #romance #paranormal #crime #suspense #kidlit #Writing #AmWriting #Creativity #Editing #WordCount #WriteChat #WriteGoal #WritingPrompt #WIP #StoryStarter #Creativity #MustRead #Novelines #FridayReads #TeaserTues #WriteTip #WritersLife #WritersLifeChat #5amwritersclub #WritingCommunity #readercommunity
Without the planned author interview blog post for today, I was curious to look at some of my past posts and came across this one from March 2014. It is quite eerie how relevant it is for today.
We are fortunate to have the ability to connect with people from all over the world with the click of a button. Barring time differences we can speak face to face with them as well as converse via various technologies unimagined in quite recent history. Technology can be a burden but also a gift. Personally, I have met other writers from as far away as America and Warsaw, to name just two. People I would never have met any other way. The American writer posted on a non-writing site and our responses to a topic were so familiar we began emailing each other. After several months, we found out our lives were mirrors of each other’s life experiences. This culminated in us visiting each others ‘homes and becoming firm friends. We call each Soul Sister.
The young woman from Warsaw, blogged how she felt alone in her writing, this was a call I could not ignore, so responded with a paid membership to my writers group as we have virtual as well as local members. www.wfscsherwoodpark.com She has since managed to publish her work and enjoys the connection with other writers. This is the positive side of the internet, as well as research possibilities for anything under the sun we care to find out about. Our curiosity for knowledge can be satisfied with almost no effort at all.
However, not all connections can become physical ones and that is the shame of the internet. We cannot jump on a ‘plane at the drop of a hat in order to travel to far away countries to visit these contacts, for the most part. Our ‘relationships’ are limited to short conversations and ‘funny’ Facebook posts. In short it is not a’ true’ friendship with shared experiences but that being said, still important connections for a host of reasons.
How many of you open a conversation in a coffee shop, on a train or bus, even in the food store? People around us are as interesting as those on the computer screen. Has technology taken this ability away? I remember watching my Mother striking up conversations with complete strangers all the time. As a shy child I found this alarming but as I grew up I realized without human contact, we become isolated in a crowd.
We should not be afraid to connect with people – everyone has an interesting story to share after all. Who knows it might be a story idea.
What has been your experience with internet contacts? Has it changed now?
Today’s writing tip
Set your writing goals for every writing session
Outline your aims for a writing session in order to keep yourself focused. It may help to write down what you want to achieve in the next chapter or scene. However, remember, to give yourself elbow room. It is okay to depart from your scene summary if you feel the story should go (or wants to go) in a new direction. Personally, I let the story flow but some writers find writing a pre-scene enables them to maintain a clear sense of direction for each scene in relation to their story arc.
As published authors, we soon realize that writing the book is only half the story – literally! Now we have to promote it in order to sell it. When I published my first children’s picture book, Rumble’s First Scare this became clear quite quickly, when I was asked where my author platform was. As a new author, I had not heard of or experienced an author platform, never mind created one.
It was a steep learning curve for sure and I began this blog, with a lot of trepidation as I did not have a clue what I was doing. It has, over the past ten years, morphed into a site for support, sharing and encouragement for the writing community and I am proud to be a writing community advocate. However, I am refocusing in 2020 to get back to posting about my writing life as well. So back to the point in hand.
An author platform can range from a just a website or blog highlighting your books to being present on a multitude of social media sites and promoting your novels but also your writing life.
So what are the first steps to creating a platform?
1. Put up a website and/or blog and purchase a domain name for it.
2. Write articles and publish them online, utilizing your ‘expertise’ on whatever topic you know. It can be parenting, traveling, baking etc.
3. For fiction writers find literary magazines where you can publish short stories then share the links.
4. If you have a book ready for publication, there are numerous ways to gather interest. Post excerpts, the new cover, a character interview, events you are attending etc.
6. Start webinars and/or interviews online. And organize a blog book tour.
7. BLOG!! Make your posts interesting and make sure you edit! It also allows you to acquire an email list.
8. You do not need to be on every social media site – apart from anything else it is a lot of work! Decide which ones you are comfortable maintaining and how your theme/topic/message can be related on them.
9. Create a newsletter to send to your email list – giving glimpses into the narrative, special offers etc.
What author platform tips can you share?
What has your experience been creating your platform?
Mandy Eve-Barnett is a multi-genre author writing children’s, young adult and adult books. Every story has a basis of love, magic, and mystery. Mandy currently lives in Alberta, Canada but is originally from England. Her background is diverse and gives her rich experience to utilize in her writing. She has been a nursing professional, a business owner, and a sort after administration expert. She has traveled throughout Europe, parts of America and Canada and was born in Africa.
Mandy joined a writers group about 10 years ago and has not looked back. She shares about reading her first piece of writing to the group “I thought okay, I have to write something. So I write this very short piece and it had a twist at the end. So, you know, I was really nervous, but I read it and the room went quiet. I’m thinking, “NO OH!?” I’m never coming back again, it was obviously dreadful and they absolutely hated it. Then everyone went, Wow! They just loved it and that was the hook for me to have a reaction to something I’d written just was absolutely thrilling. I’m just thinking I have to do it again.”
Mandy is passionate about writing to the point of obsession and she succeeded in becoming a published author in record time. With eight books published since 2011 and one more launching in September 2020, she indulges her Muse in creative as well as freelance writing. Her venture into freelance writing has been successful in creating projects as diverse as social media posts, promotional literature, and professional biographies, to ghostwriting a marketing book. She also regularly contributes to the Never Been Better page in the Sherwood Park newspaper, has been published in several anthologies and collaborated in creating a ‘how to begin writing your memoir’s’ guide book for seniors.
Mandy regularly blogs and she encourages support and networking of all writers as a writing community advocate. She is also prolific on social media in a multitude of platforms. As the current Secretary of The Writers Foundation of Strathcona County and past President of the Arts & Culture Council of Strathcona County, she lives her creative life to the fullest.
As writers and authors, we are formidable in our ability to create narratives but we also have to learn how to market the ‘end product’ of those many months or even years of creativity. We become a book business.
The first avenue many authors take is social media, which can be seen as a ‘soft’ option. After all we are not up close and personal with the public but at arm’s length. However, due to the countless sites available just choosing the ‘right’ one or two can be overwhelming. Then there is the matter of maintaining our ‘presence’ on each platform. We need to research which avenues of promotion will work best not just for our genres but also our ability to sustain them. Do your research on similar authors in your genre and see what they use (and of course ‘follow’ them).
2. Following selected authors, genre based bloggers, book reviewers, and writing groups allows you to gain followers but also to learn about your particular genre and gain a reader base. When someone is interested in your genre they ‘search’ for more posts, articles, links and books within that specific field. While you are doing that follow 10 ‘friends’ of friends on Facebook and 100 people on Twitter – this can gain a wider audience. However, in light of these two platforms losing participants also follow people on Instagram. (We have to keep up with the ‘in’ thing!)
3. Improve your author bio on all platforms to entice and inform as many followers as possible on all sales sites, your blog and social media platforms. Ask yourself – does it reflect you as a writer as well as a person.
4. Use hashtags specific to writing, authors, books, genre and associated links – look at what other authors use.
5. Then there is the personal touch, which means organizing or being involved in author readings, attending book events and participating in Q&A panels. Search your local area for book related events, get to know your local bookstores, inquire at your library, join a local writing group, the wider your reach the easier it will be to find avenues of sale for your book.
6. Merchandise is another way of promoting your book. It can be as simple as custom bookmarks to T-shirts with the book cover/main character on the front. Make up a prize basket for a contest to be collected at an event (good photo opportunity to use on social media) or create an online contest for a free autographed copy of your book.
7. An easy promotion is to leave five of your author business cards in local businesses, at the doctor’s or dentist’s office, or anywhere you visit on a regular basis. Many places have community boards too so pin some cards or a poster of an event you are attending there too.
Do you have any promotion tips you would like to share?