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Wordsmith’s Collective Thursday Blog Writing – Workshop Tips

October 1, 2020
mandyevebarnett


I hosted a virtual workshop last Saturday for the Words in the Park event. It was fun to utilize Zoom so that participants from far and wide could join me. As the workshop was free, I thought I would share the bare bones of the workshop. Hopefully, it will give you some helpful information in creating a blog of your own.

There are numerous blogging sites but these tips cover the basics for you to start.

The number of blogs available on the internet is mind boggling – every topic you can imagine is covered. Whether factual, diarized, crafting, a myriad of interests or informational, you can find several postings about things you are interested in or want to know about. 

So why should you blog? Or indeed why not!

The first and most important question is – why do you want to blog in the first place.

There is a huge range of reasons to blog but maybe the best idea is to ask yourself if any of the following relate to you.

 1. To create something you are proud of

2. Challenge yourself

3. Strengthen your knowledge on a particular subject

4. Meet others with similar interests

5. Help other people in a specific field or topic

6. Gain confidence

7. To improve your writing ability

8. To learn new skills

Once you decide on starting a blog there are several key elements you need to decide on.

  • Name Your Blog

This may seem easy – however, you need to search what names are already in existence, will the name reflect the topic OR theme you will be writing about. Is it a personal blog, a business blog, or a specific interest blog? Does the blog name read OK when it’s in a domain URL format?

Later you may want to purchase your own domain name so consider how it will look.

  • Define Your Target Audience

For an author, this will be readers in your genre, for business people, it is who wants/needs your services. Will you mentor? Cover aspects of health, travel, personal training, or something else?

  • Tone Of Your Blog

What tone or voice will the writing reflect? Strictly business or more personal/friendly?

  • Reason For Your Blog

Will you be building your brand around your blog name or the other way around? Is the blog part of a website or standalone? What do you want to achieve with your blog? Choose one area you have the most expertise or interest in. You don’t want to overwhelm yourself straight out of the gate. Your passion about the subject will bring about the following benefits:

  1. You’re more likely to put the time and effort into your blog to make it shine.
  2. You’re less likely to abandon your blog in the future.
  3. You’re less likely to run out of ideas.
  4. It shows through in your writing, and your readers can feel that. This, in turn, will lead to a larger following.

Tips for Writing A Blog

 Understand your audience

 Write for yourself first

 Build you

 Love your existing readers/followers/clients

 Focus on building an amazing call-to-action

 Be consistent

 Give away your knowledge

 Be true to your voice

 Give it time

Write catchy headlines

Be Yourself

Keep it short

 Positives to blogging:  

1. You’ll gain confidence.

2. It’s a form of diary.

3. Blogging is great writing experience.

4. There is potential financial gain if that is your future goal.

5. The blogging community is great.

6. It allows potential for self growth.

7. It allows development of technological skills.

8. It gives people a creative outlet.

9. Blogging is the current way to market a business or product.

10. And it creates opportunities. Whether in the form of friendships, financial gain or self-growth.

Key Elements for a Blog Post

Make sure to include images in every post. A block of text is seldom read. (Attention spans are very short). Rule of thumb is to use one every 300 words or so.

Format your blog post – longer text should be divided with headers and sub-headers

Use bulleted and numbered lists

Bold and italicize key points

Use short paragraphs – 3-5 lines to prevent ‘skimming’ by your reader

Stick to a theme

Don’t wing your content. Make a plan and schedule your posts.

I either write several blog posts at a time and then schedule them or create a draft when an idea pops into my head.

Tips for Writing Web Copy…

May 3, 2013
mandyevebarnett


Hackneyed – definition: made commonplace or trite : stale : banal

editor

 

The first thing that your web copy should not be is hackneyed! Whomever your target audience is, you need to interest them immediately (or soon after!) Taking time to get to know the client and understand how they want to be perceived will make your job easier. As you can see from this excellent advice:

http://nhwn.wordpress.com/2013/04/17/5-things-to-consider-when-writing-webcopy/

This next link has some witty but seasoned advice:

http://www.vappingo.com/word-blog/29-expert-tips-on-writing-website-copy-that-gets-real-results/

I am researching (gradually) the intricacies of web copy and other writing skills as my freelance portfolio grows. Being open to new ideas and not being afraid to ask questions helps a great deal.

As writers we are always striving to be better and looking to experts and their work is a good place to start.

What is your experience of ‘learning’ a new skill?

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