We all struggle to promote our work and turn to the numerous social media sites as avenues of interaction. We can spend hours posting book links, reviews, book cover art, links to our blog etc. When it comes to determining the success of all this activity, we can feel despondent. A tweet is lost in a multitude of other tweets within seconds, a face book page post may last slightly longer but its place is taken once the feed renews. Now you may feel such random and spasmodic promotion does little to help you become known but take heart in the fact that these efforts are not in vain. Re-tweets and shares are confirmation that someone has seen your post and it spreads to other media sites in the process.
There are analytic pages for most media sites, where you are able to track the success of a particular promotion. You can focus on specific groups or locations as well, giving your promotion an advantage and ensuring the ‘right’ people view the information you supply. I utilize all the usual social media sites but have to confess I am not an everyday user so ‘miss’ whole days or even weeks of potential promotional opportunities.
That is why I was so thrilled to find a site called Co-Promote last year. At the time most of the users were involved in the music business. Once I read how the site worked I was intrigued but thought there was no room for authors. I wrote an email asking if they would be expanding their reach to other enterprises. The reply was quick and favorable. Anyone was welcome to join no matter what their trade, business or creative genre. I was informed new options would be added for books, magazines and blogs. Encouraged by this willingness to accommodate, I joined up and have found this site to be excellent. You can join for free or register for a sliding scale of options. More here: https://copromote.com/about.php The added bonus is that whenever there is a share you are sent an email advising you of who has shared. Each email also shows you new shares, new engagements and the reach of your promotion has achieved. Each promotion can be run for a few days or a few weeks, whichever is preferable to your requirements. My current promotion began on 12th October – so far it has reached 27.5K people! I could not have done that with any other site in such a short time.
What promotional sites do you use?
Which is the most successful for you?
Extol – definition: to praise highly; laud; eulogize
As writers we have to wear many hats. Author, editor, researcher, social media promoter, public speaker and many more. To plunge into the marketeer role can be daunting, we have to leave our comfort zone and reach out to the public at large. Extolling our novels to others seems uncouth from the safety of our solitary endeavors. We have nurtured and cherished our characters throughout their story. What if others do not love them as we do?
We test the waters, so to speak, with friends, family and beta readers. Favorable reviews boost our confidence in the work. Then comes the promotional plan. Where do we promote? How do we extol our work without spamming social media? Where are the best places to promote for our genre?
I am sharing some useful links, as each author’s preferences are different as well as comfort level in promoting.
Take from these the information relevant to you and your genre. I hope they help demystify the process a little.
Fortuitous – definition: happening or produced by chance; accidental; lucky; fortunate
Please welcome Joe McGee – his fortuitous meeting with his current mentor steered him into his current genre.
a) What do you enjoy most about writing? I enjoy exploring new worlds, meeting these wonderful characters that become living extensions of my imagination. I enjoy the process and the discovery along the way. Many times I am just as surprised in my writing, with the way the story unfolds, as the reader may be. In essence, I enjoy the very act of creating…of giving life to people and places and entire worlds….
b) What age did you start writing stories/poems? I distinctly remember writing stories for other people to read, at the age of 12. I would write short stories in my spiral bound notebook and read them to kids at recess. Whole groups of kids would gather in the brick alcove where the doors were and listen to me read my weird tales or fantasy adventures. In 6th grade, I was among the few children chosen from my school to attend “Young Author’s Day,” a series of workshops aimed at aspiring creative writers throughout the school district.
c) Has your genre changed or stayed the same? I wrote adult fantasy, horror and sci-fi, for the longest time (when I got older, of course), while learning my craft. I had some small pub success, my biggest achievement coming as a 2nd place winner in the Writer’s Digest Annual Short Story Genre competition. However, it wasn’t until a couple of years ago that I discovered where my natural voice was, and where I belonged, and that was in writing for children and young adults. And now I am writing picture books, middle-grade, and young adult novels!
d) What genre are you currently reading? I read all over the place; all across the board. Since I am writing in three spectrums, I try and read in all three spectrums: picture books, middle-grade and YA. However, I do still indulge in some adult and fantasy novels, especially as my circle of professional writer friends expands. I am a firm believer in supporting my fellow authors through the purchase and reading of their work. Lately, I have been reading a tremendous amount of Roald Dahl, as he has been the subject of my critical thesis at the Vermont College of Fine Arts.
e) Do you read for pleasure or research or both? Both. Absolutely. I read for pleasure, in my general interest and genre, because that encourages me and inspires me to write good stories. However, I also read to learn and grow as a writer. Having recently completed a M.A. in writing, and being close to completing my M.F.A. in writing for children and young adults, I have been trained to read with a critical eye. I cannot help but dissect and examine as I read, recognizing those things that work, and those that don’t. I also read what I have to for research. The Writer’s Digest piece that I won with was a dystopian about immortality, death and tattooing; heavy on the tattoos. I did extensive tattoo research (reading, physical exploration, and interviews) and I firmly believe that that research made the piece as strong as it was. So, research, yeah…absolute necessity. If you write fantasy, sure..you could write about the soldiers thundering about on horses, but go out and ride a horse. Feel a horse’s mane, the muscle tone. Smell a horse. Feed it, put its gear on…that’s research and that becomes evident in your work.
f) Who is your best supporter/mentor/encourager? Wow..that’s tough. I’ve been lucky to be surrounded by a lot of great writers/people in the last couple of years. However, I’d have to say that Lisa Jahn-Clough, a successful children’s writer and creative writing professor, has been of tremendous support to me as a friend, a mentor, and an encourager. She helped me discover that I belonged in the field of writing for children and young adults, and that I had what it took to be successful. She is the reason that I am at VCFA, and ultimately realizing my dream of being published.
g) Of the characters you have created or envisioned, which is your favorite & why? I think my favorite character is in the YA book that I am currently working on, because in many ways, he is me…and his struggles are mine. I am touching on emotional themes that I thought I’d buried and some that are current struggles. His name is Sebastian; Sebastian Finn…but I really love all of my characters. In a way, they are all pieces of me. That’s how it works, right?
h) Where is your favorite writing space? Coffee shops…although I say this having no good local coffee shop to write in. I write on my MacBook Pro, so I can write anywhere. But I prefer some ambient light and a bit of civilization. That being said, I write in my basement office a lot right now (complete opposite of what I say I prefer), and I built myself a treadmill desk so that I can work for hours AND exercise. My dream spot is a loft office above a detached garage, preferably in Vermont, but I’m not picky…
Take a peek at Joe’s treadmill desk!
i) Do you plan your stories, or are you a seat of the pants writer? I am a hybrid. And this is another thing I have been experimenting with this last year. Here’s what I do now: I write the beginning, the first twenty pages or so….then I write the end. The climax, the denouement, bam. Then I plot a few major scenes as they pertain to quartiles/acts/writer’s journey…whichever method you most associate with (they are all very close)…and then I pants it. It’s like laying out the map, knowing where you start, where you end, and where the filling stations are in between. Then you drive through the fog and see what you see.
j) What inspires your ideas/stories? I live by “What if?” So…I’m usually inspired by a cheeky idea or some twist on what I see/hear/read….sometimes it’s a concept, sometimes it’s a character. But whatever it is, I take it, twist it, warp it, stretch it, and see just how much fun I can have in distorting the hell out of it.
k) Do you belong to a writing group? If so which one? Right now, my writing group is my fellow classmates at VCFA (Go Allies!) and my advisor, none other than THE Amy King (A.S. King). I’ve recently worked with Tom Birdseye and Sharon Darrow.
l) Do you have a book published? If so, what is it called & where can readers purchase it? We (my agent, Linda Epstein, Jennifer DeChiara Agency, and I JUST recently sold my first picture book. However, we are in the midst of signing the official contracts and such, so I am not supposed to give out any more info (i.e. publisher, etc) until I sign…(next week?) and it goes up on PW…so, SHHHHHHH….. 😉 Spoilers…
m) If you could meet one favorite author, who would it be and why? One? Come on, really? I’m giving you two and you can’t stop me: Stephen King and Roald Dahl. King’s mind fascinates me, as well as his ability to churn out stories (not to mention his twisted mind); Dahl is an amazing storyteller and since I’ve been reading a lot about his life, he seems like he’d be a hell of a cool person to hang out with over dinner and drinks.
n)Where can readers find you and your blog? You can follow my blog at http://mcgeejp.com/ and follow me on Twitter at https://twitter.com/mcgeejp Here is Joe’s blog header – it’s really cool. Forging Worlds One Word At A Time.
o) Do you have plans or ideas for your next book? I do! We have three more picture books ready for sub: one about a young witch (Autumn Grimm) who discovers that having a pet is no easy job (especially when that pet is a giant spider), a book about a clockwork city in which the winding key is lost, and one in which the protagonist discovers that he is not alone in the book and is fearful of what lurks within. I am revising a middle-grade novel about an outcast with a dark legacy who must save his town from a 19th century madman and his army of ghouls, and I am at work on a YA novel about a young Ink Binder with the ability to resurrect the dead through arcane tattooing.
Wayward – definition: disobedient; turning or changing irregularly; irregular
Let’s start with a problem a great many writers/authors face – the consistency of our social media presence. We are encouraged (read expected) to have a platform and engage our readers on a constant basis. So how can the majority of us do that? Holding down a day job, a home, family commitments, some sort of social life, and the time to write, limits our ability to have the presence we are ‘required’ to have. The result is an irregularity of posts, blogs, tweets and so forth.
The answer is different for everyone because all of us have restrictions on our time to varying degrees. How can we change the irregular into the regular? Here are two scenarios:
Tom – He works full time, is married with three kids ( 6yrs, 10 yrs and 13 yrs), his wife works part-time, and they live in a 4 bed roomed house with a large yard. The majority of his weekdays are taken up with work, helping get the kids to and from school and their activities as well as looking after them when his wife is working evenings. Weekends are more kid related activities and yard work.
Angela – She is married, has one child (8 years old) and works full time. Her husband works away a lot leaving her with household and yard chores for the majority of the time as well as looking after their child.
So where can they fit in writing and social media? The trick is to find periods when there is less demand for their involvement.
Tom – travels by train to and from work – he can write and ‘blast’ social media while travelling. Evenings when his wife is at home he can ‘escape’ to his writing space for an hour or two.
Angela – Her child’s school bus picks up thirty minutes before she needs to leave for work – writing or social media time. When her husband is home she allots an hour or two during his time off to her writing.
Obviously these are fictitious characters, but hopefully it gives you an idea how time can be managed. A routine of posts on social media can be created as long as the frequency is workable for your schedule. Look at when (date in the month, time of day etc.) works best for you and make it your ‘writer/author’ time. Personally, I found drafting blog posts in advance has helped me a great deal…no mad panic each morning thinking of a subject.
Care to share your writing time tips?
Take a look at these links: http://www.theguardian.com/edinburgh/2011/apr/14/edinburgh-sara-sheridan-digital-rights
And for a little perspective in rhyme.
Graphic from: http://szwordsmith.com/