Enthrall – definition: to hold spellbound; captivate; to be amazed
As writers and authors we endeavor to captivate our readers with the stories we write. We want them to immerse themselves in the imaginary world we create. Defined and believable characters, good plot structure and compelling situations are all required in a novel narrative.
Enhancing our writing skills assists us in achieving the goal of amazing our readers. There are a multitude of books on the market to help us perfect our writing.
Do you have a favorite ‘how to write’ book?
I found these excellent links, which focus on the captivating element:
Hackneyed – definition: made commonplace or trite : stale : banal
The first thing that your web copy should not be is hackneyed! Whomever your target audience is, you need to interest them immediately (or soon after!) Taking time to get to know the client and understand how they want to be perceived will make your job easier. As you can see from this excellent advice:
Just saying this word conquers up lazy summer days, lying on the beach or a lush green lawn looking upward in that happy childlike innocence. Here in Alberta we are very fortunate to have cerulean skies a large part of the year, yes even when its -37 degrees!
I remember waking up the first morning I had emigrated here and thinking ‘how cool a nice sunny blue skied day to welcome us’. Never imagining that I would wake up for the next eight days welcomed with the very same thing! Coming from England, which has cloud cover the majority of the time it was amazing.
The other thing I came to notice about the Albertan sky was how huge it was. Now I know that seems like a strange thing to say but it does seem to stretch forever upward and horizontally. My theory is that the land mass is so large and flat that there is no ‘interruption’ to your view. Even the clouds are different! Each has a ‘flat’ bottom instead of soft fluffy curves. Again this may be due to the prairie lands affecting them. In England we glimpsed the sky through dense trees and hills. A very different landscape where clouds were massive and covered vast areas of the sky.
As you can see from just one word a myriad of images and ideas can come to mind. Using such words enables a writer to create a sense of time and place for their readers, without having to describe them in minute detail. Too much description tends to ‘shut your reader off’ so your use of words is vitally important. Yes its that old adage ‘show not tell’, which raises its head time and time again.