Promoting a back list can be frustrating, if a little boring, as we naturally want to concentrate on our latest shiny novel. However, all our books are worthy of attention for as long as they are available for sale. There are several ways to keep the back list titles fresh and you can actually utilize the change in seasons to plan it.
Firstly, can you categorize your books by season. Look at the season the narrative is set within or it’s genre and use that as your starting point.
Summer: romance/vacation adventures/a beach read/contemporary summer town story.
Spring: a character’s new life/moving to a new town, school or college.
Fall: chilly horror/mystery/monsters and Halloween.
Winter: isolation/struggles of survival/Xmas romance.
I think you get the idea.
Here are some other ways to keep the older titles fresh.
Do a live reading (if restrictions allow) or read on any social media site or streaming site.
Upgrade the cover.
Revise the content – new edit, additional information, add book club questions and new reviews.
Write a prequel.
Arrange guest blog posts centering on the back-list book(s).
Create a readers guide for book clubs.
Use niche topics to promote.
Utilize a podcast interview to promote all your books.
Request new reviews.
Offer a sale price.
What methods do you use to keep your older books fresh and saleable?
As we welcome autumn/fall with its brilliant colour metamorphosis across the landscape, we begin to think of cooler weather and a new space to write. We transition from writing on the deck, in a beach house, or a lakeside cabin to a cozier study or quiet room with a view or flickering fireplace. The seasons affect our mood and in turn our writing. These seasonal changes can also add to our content.
If we are on the cusp of a new project, we can use the crisp mornings and evenings to walk in nature and percolate ideas. We can watch the flames dance in a fire-pit or the leaves dancing on the wind or crunching beneath our feet. Why not take day trips to a wine festival, a corn maze, a pumpkin farm, immerse yourself in the season and its special harvest of smells and sights.
Let your imagination experience this new season and bring your idea to life. Ask yourself what your new project’s genre might be.
Is it an autumnal romance?
A spooky horror?
A ghost story?
A contemporary ‘change’ of scene narrative?
If you are in the midst of a project use nature as an example and lose any extraneous content, edit with the thought that the project will be renewed, fresh and improved. It is a reorganization, much like changing your clothing to suit the cooler weather. The autumn/fall scenery can inspire more descriptive language – colour, scents, mood and more.
With the change to autumn/fall, we can utilize the season to promote a book that reflects it. For me, I begin to think about my little monster, Rumble, and his Halloween adventure. I will be looking at a specific promotion for this children’s picture book.
When we write a story, as the author, we are within the narrative – it’s characters, setting, backstory and genre format. We can become too close to the action and reveal our plot too early or make it too obvious. Here are a few tips to help entice your reader and keep them guessing, because if you can foresee a plot twist so can the reader. We have to think up options and/or steer the event in another direction to avoid being obvious.
One way is to use subtle misdirection, such as:
Red herrings – false clues or misleading information to steer readers in the wrong direction.
Dead ends – not writing the obvious outcome your readers thought was coming.
Misguided attention – Bury hints or clues where the reader is redirected to another scene, or dialogue and misses a cleverly dropped hint.
2. Foreshadowing is an excellent vehicle for adding subtle hints for a twist to come. These can be as part of a characters actions, or non-action, a secondary character’s dialogue or even disguising a plot twist within a plot twist. The twist, however, must be believable and necessary and also makes sense within the narrative.
3. Use a subplot that misdirects your reader.
It can feed into the plot line, or not – that is your choice.
Interact or intertwine your subplot in an unexpected or unusual way.
You can make the subplot more important to the overall story, than initially appears.
It can also distract from the main plot.
Depending on your genre you can use the ‘no-one is safe’ mentality to add tension and ‘what if’s’.
Other misdirection techniques include:
Killing off an important character.
A character discovers a plot twist organically.
Elevate a minor character.
Your big reveal instigates a twist ending.
Remember to keep up the momentum after the big reveal so that the reader will continue reading to find out the ultimate conclusion of your narrative. If you are struggling there are plot twist generators on the internet, you can use them or manufacture your own from the ideas.
How have you kept a reader guessing? Care to share?
Which book plot twist surprised you the most?
Here is a list of the more famous literary plot twists.
As writers and authors, learning new skills, keeping ahead of genre evolution, trope changes and writing methods is vital for our continued improvement as a wordsmith. With the industry changing so quickly, we need to be ahead of the game.
The best ways to do this are:
Join a writing group
Read articles on the book industry
Take courses and workshops
Attend writing conferences
Subscribe to industry newsletters
How do you keep current with the writing industry?
This past weekend, I virtually attended When Words Collide and attended as many sessions as I could, while also being a co-presenter and panelist. Although, there was information I already knew, there were also those little nuggets of wisdom, insights and knowledge that made each session a gem. My notes were prolific and my follow up to action each gem will take several weeks.
There is always something to learn, whether you are just starting out on your writing career or have years of experience. We can have tunnel vision and ease into a ‘comfort zone’ so easily, when there are so many other calls on our time.
Some things can be scheduled monthly, such as updating your website or blog with current information. We don’t want a visitor to read upcoming events from 2018! Modify your bio to include your latest book, current WIP progression and appearances etc. Don’t leave your blog stagnant – post content regularly. (This can be once weekly, bi-weekly, monthly or even quarterly – just a known routine, so followers will know when to expect you to post).
We all have several social media accounts, so make sure they reflect the latest news, images etc. so they are in line with your current activities. This makes your author platform current. Also check links to ensure they are working properly or direct to a new site, if a change occurred. Refresh content and images so your platform doesn’t look dated or tired. Renew your copyright dates for all content across platforms on 1st January each year – this is one that can be missed very easily.
Can you share tips on what you do to stay updated and improve your writing skills?