At this time of year there is a multitude of events which could fill our calendars. The chance to meet readers in person and to sell books for Christmas gifts is a pleasure. Explaining how our stories developed, what we know about the characters and their journey and how we hope the story transports our readers is a special opportunity.
Even if sales are slow, you have reached readers you would not otherwise have met and that is worth your time. On the flip side you may have the opposite ‘problem’ and run out of books to sell. This is where a business card with your links on it are a bonus. Hand them out and let people know your books are available at other places, such as bookstores, libraries and online. You might not get that immediate sale, but there is potential for sales another time.
With so many events on the same weekends, it is difficult to know which one(s) to attend. It is a lottery of sorts. Even if an event doesn’t have super traffic, it is still an opportunity to connect with other authors and artisans. The bonus being you pick up some individually crafted items, rather than from a box store or retail.
I was so happy to find a ladder planter for my deck and a beautiful Xmas decoration at the last event I attended.
How do you pick which event to attend?