Hackneyed - definition: made commonplace or trite : stale : banal The first thing that your web copy should not be is hackneyed! Whomever your target audience is, you need to interest them immediately (or soon after!) Taking time to get to know the client and...
As writers we need to develop a thick skin or allow unkind comments to be 'water' off a duck's back - such is today's word - Caustic - definition: 1) capable of eating away by chemical action : corrosive 2) likely to offend or hurt someone's feelings. Submitting our...
