Augur - definition: to give promise of something to come later Publicity techniques are as numerous as there are stories. Whether you are happy to have your tales shared only with family and friends or explode it onto the global community, a little augur goes a long way. The internet is full of tips, publicity companies and helpful blogs from other authors. These can give you ideas on how to promote your stories to best effect. The first step is to identify your story's genre. This may seem easy at first but every story has may elements within them. The trick is to identify the main theme and make it the focus of how you promote your book. I am not going to list endless examples or sites that can help - each of us has our own view and idea of how we want our story to be perceived. However, giving our potential readership teasers and an insight into the world we have created is a good place to start. Use genre specific forums and sites as places to enthuse and share your forthcoming story.