As published authors, we soon realize that writing the book is only half the story – literally! Now we have to promote it in order to sell it. When I published my first children’s picture book, Rumble’s First Scare this became clear quite quickly, when I was asked where my author platform was. As a new author, I had not heard of or experienced an author platform, never mind created one.
It was a steep learning curve for sure and I began this blog, with a lot of trepidation as I did not have a clue what I was doing. It has, over the past ten years, morphed into a site for support, sharing and encouragement for the writing community and I am proud to be a writing community advocate. However, I am refocusing in 2020 to get back to posting about my writing life as well. So back to the point in hand.
An author platform can range from a just a website or blog highlighting your books to being present on a multitude of social media sites and promoting your novels but also your writing life.
I am sharing a really good definition of an author platform, written by Jane Friedman. It certainly gives us a guide as to what to include and not. https://www.janefriedman.com/author-platform-definition/
So what are the first steps to creating a platform?
1. Put up a website and/or blog and purchase a domain name for it.
2. Write articles and publish them online, utilizing your ‘expertise’ on whatever topic you know. It can be parenting, traveling, baking etc.
3. For fiction writers find literary magazines where you can publish short stories then share the links.
4. If you have a book ready for publication, there are numerous ways to gather interest. Post excerpts, the new cover, a character interview, events you are attending etc.
6. Start webinars and/or interviews online. And organize a blog book tour.
7. BLOG!! Make your posts interesting and make sure you edit! It also allows you to acquire an email list.
8. You do not need to be on every social media site – apart from anything else it is a lot of work! Decide which ones you are comfortable maintaining and how your theme/topic/message can be related on them.
9. Create a newsletter to send to your email list – giving glimpses into the narrative, special offers etc.
What author platform tips can you share?
What has your experience been creating your platform?
January 12, 2020 at 1:27 pm
When I published my first novel, I designed postcards with my book cover, short blurb, and contact and buy information. Along with sending these out to friends and family, business associates, etc., I also carry a few with me. Rather than hand out a small business card that can get lost in the shuffle, I find that people tend to hold on to postcards at least for a second look.
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January 13, 2020 at 6:27 am
What a great tip – thanks for sharing.
January 10, 2020 at 6:42 am
As usual, you’ve posted excellent information, Mandy. Thank you. Mary
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January 10, 2020 at 7:34 am
Well thank you – glad it is of assistance 🙂