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Genres of Literature – Multiple Genres. How to Promote?

October 22, 2018
mandyevebarnett


fantasysubgenres_reduced

Today’s post is more personal as I am a multi-genre author. I would welcome your comments on how you brand, promote and market when writing multi-genres.

The definition of ‘writer’ is
1. a person who has written a particular text.
2. a person who writes books, stories, or articles as a job or regular occupation.
3. a person who writes in a specified way.

As you can see the definition predisposes that a writer will create narratives in a specific way or genre. However, what if a writer wants to write the ‘story’ not the genre?

As many of you know, I am a multi-genre author, where the story is the motivator not the genre. However, there are some obstacles to this due to the ‘business’ side of writing. Mainly, how to promote myself as opposed to the genre I have written?

Author-Branding-Book-Marketing-Plan-Author-Platform

I have read many ‘book promotion and marketing’ articles, all of which target specific audiences for genre. You can easily target one genre, such as romance, thriller, and mystery but how do you cross genre lines in promotion?

One answer is to link your name to an organic and dynamic brand that’s based on you and arouses a positive, emotional experience for your targeted readership – regardless of genre. So in essence you will need to develop a strategy to create a hybrid solution of your own.

Another option is to write a book that will appeal to the fans of your new genre and not the fans you already have. The plot, cover, and blurb should all be consistent with the genre you want to write in. This can be accomplished by adding your own flourishes to the genre.

You have the ability to create your own style, and unique voice by combining recurrent themes, character types, settings, and ideas that make up the familiar elements characteristic to your writing. You can tie a common thread between all the genres you choose to write.

It is much less about genre, and more about what readers have come to expect in your books/writing. It’s in the way you do it–as well as how it’s perceived and interpreted by your audience.
Let’s take a look at how writing in more than one genre is a benefit:
• It requires different strengths and allows you to push your limits and abilities–learn, test, experiment, polish.
• It lets you explore your wider interests without limitation.
• It allows new writers especially to explore various genres before determining the right “fit” for their style, voice and passions.
• It is often not a conscious decision–many writers are compelled to follow the Muse.

So what are the Pros and Cons?
Pros:
1. Writing what you want
It is wonderfully fulfilling to explore new ideas and create something new that challenges you in unique and exciting ways.
2. Wider audience
Writing a new genre may attract new readers, who wouldn’t have found your work otherwise. And hopefully they will check out your previous works thus cultivating a broader, wider readership.
3. Versatility
Being versatile will sharpen your skills as a writer and may attract a publisher in that genre or other new opportunities. Your ability to handle a variety of genres is always a plus.
4. Broader community
While writing in new genres and categories, you will get to know other writers in that genre and extend your writing community in the process.
Cons:
1. Losing readers
This is obviously the biggest con of switching genres. Your current readership may not pick up your new book at all as they consider you a writer in a particular genre and may be more discerning about picking up a title of yours in the future.
2. More juggling
Writing in multiple genres requires more juggling with your marketing and promotion as you need to change from one single cohesive marketing plan into two or more. And if you’re working on multiple projects at once, you’ll have to handle multiple publishing deadlines, contracts, etc.
3. Multiple brands
The worst case scenario is having to start a completely new brand for the ‘other’ genre. You may need to write under a pen-name and devote time to building that platform. It could be you start from scratch in your branding, or utilize your platform in a broader form. To do this you need to find the common ‘theme’. (Not an easy task I might add!)
4. Writing confusion
The other challenge is juggling multiple genres from a writing perspective and requires a lot of hard work and skill to accomplish successfully. Each genre has its own conventions you need to establish and refine using vastly different voices traits and tones, while meeting readers’ expectations.

More recently, many alternative genres have been created, which combine genres into a sub-genres. For example, romance readers would never go to the horror section first but if the description was something like – romantic suspense – then maybe they would pick up your book. This has enabled authors to promote their books in one or more genres.
I have investigated what my ‘brand’ or ‘theme’ is in my writing and after quite some time realized it is a basic theme of love – be it romantic, parental, friendship or some other kind – so in essence I can use that title within the more traditional genre headings.
It is a matter of looking at your story and defining the main theme, even if it is an underlining thread throughout the narrative. My novel, Life in Slake Patch is an alternative world order but basically has a young man trying to change the ‘laws’ so he can be with the woman he loves. It can be described as speculative fiction but romantic speculative fiction is better.

 

My novel, The Twesome Loop is also romance but has an added reincarnation element as well as set in England and Italy, so is it romance alone or do I possibly create a sub-genre: suspense romance? As I am writing, I realized another sub-genre would fit my fantasy, The Rython Kingdom, which is set in medieval England, has a romance and a master plot by a vengeful witch so maybe it is fantasy romance?

Do you write multiple genres?

How do you promote them? Separately or within a broader brand under your name?

 

Author Interview – Jack Strange

July 20, 2018
mandyevebarnett


Author-Interview-Button

Jack Strange

 

  1. Does writing energize or exhaust you?

It energizes me the same way climbing a small mountain might energize you.

You’re exhausted by the effort but feel good about what you’ve done, so you have enough left in the tank to climb down – and do it over again the next day!

  1. What is your writing Kryptonite?

The mid-point of any novel. I always begin novels in a fever of excitement but half-way through I get bogged down and have to work really hard to keep going to the end. I suspect a lot of authors feel the same way.

Man Vice

  1. What’s the best thing you’ve written?

That would have to be my latest novel Manchester Vice.

I’m very proud of the positive reviews it’s had, including a great video review in “Words on Words” (The Eclectic Storm radio).

  1. What other authors are you friends with, and how do they help you become a better writer?

Robert Bose and Axel Howerton of Coffin Hop Press have become good friends of mine. Rob edited my novel Manchester Vice and in the process taught me a lot about tightening up a narrative; Axel told me he liked my novel and because he’s a literature graduate that boosted my confidence no end!

I have a writer friend called Martin Mulligan who has a great way with words – he’s helped me get my sentences flowing better, just by being a good influence.

Confessions of an English Psychopath

  1. Do you want each book to stand alone, or are you trying to build a body of work with connections between each book?

I’d like to build a body of work, but the books aren’t interconnected. There are probably common themes, though. My future critics and reviewers may one day work out what those themes are!

  1. What was the best money you ever spent as a writer?

Oh, such a good question! Probably the money I spent on the novel It Happened in Boston? By Russell H Greenan. That was the book most responsible for my decision to write novels myself. It was – is – a great read.

THATCHENSTEIN

  1. What was an early experience where you learned that language had power?

My parents telling me off when I was little; my Dad in particular knew how to scare the hell out of me!

Later I began reading books by the likes of Harlan Ellison and began to get a feel for language from them.

  1. What’s your favorite under-appreciated novel?

It Happened in Boston? By Russell H Greenan. It’s well-written, well-plotted, has a compelling central character and a cast of wonderful secondary characters.

Zomcats

  1. As a writer, what would you choose as your mascot/avatar/spirit animal?

As a cat-lover it’d have to be a cat. That said, there’s a cat in my novel Manchester Vice which is drugged by its owner. I got a rap on the knuckles from a couple of reviewers for that part of the story!

  1. How many unpublished and half-finished books do you have?

I always have a few on the go.

Right now I have a finished novella that’s looking for a publisher: I also have a novel that’s about two-thirds written; and two or three half-finished manuscripts I’ll be bringing to completion some time in the future.

  1. What does literary success look like to you?

I’ll know it when I see it!

But seriously, I want the full enchilada: a substantial body of work, great reviews, and great sales figures.

  1. What kind of research do you do, and how long do you spend researching before beginning a book?

I seldom do much research because my books are about personal relations so it’s a matter of drawing on experience, twisting it around, and using my imagination to transform it into something new, and, hopefully, entertaining.

  1. How many hours a day/week do you write?

I can’t put a figure on it. All I can say is as many as I can, other commitments permitting.

  1. How do you select the names of your characters?

With difficulty!

Names are important to me and I try hard to get them right. The old adage about a rose smelling just as sweet by any other name doesn’t seem to apply in fiction. People get a handle on a character through his name – at least in my view – so the name has to be right.

Chef Zombie

  1. What was your hardest scene to write?

I wrote an attempted rape scene in one book.

I didn’t want it to be pornographic, or gratuitous, and I didn’t want to make the woman on the receiving and appear to be a victim.

Most difficult of all, I wanted women to be able to read it and feel comfortable with it, not see it as some kind of sexploitation scene.

For those reasons, that was the most difficult scene I’ve ever had to write.

  1. Why did you choose to write in your particular field or genre?  If you write more than one, how do you balance them?

I started out by reading sci-fi and horror when I was young. This pretty much doomed me to become a genre-writer with an emphasis on speculative fiction.

I write more than one genre (so far I’ve tried my hand at comedy horror and crime) but all my books could be classed as pulp fiction – or pulp with literary pretensions.

I like to grab the reader’s attention from the opening sentence and keep him or her hooked with cliff-hanger chapter endings and twisting plots right up to the final sentence.

As for how I balance them – pass. It’s instinctive, I guess – just like it was for the pulp writers of old.

  1. How long have you been writing?

As a serious fiction author – about 5 years now.

  1. What inspires you?  

Anything and everything, particularly people and anecdotes friends tell me. I often think, when somebody tells me a story about themselves, that with the right development it could become a written piece.

  1. How do you find or make time to write?

I have to be ruthless, mainly with myself, and stop myself from goofing off doing other stuff. That’s my only secret. I think it’s every writer’s secret.

  1. What projects are you working on at the present?

I’m very excited about the novel I’m two-thirds through, which I jokingly refer to as my bestseller. That’s because I’ve researched what kinds of book sell well, and I’m aiming to write one which falls squarely into a bestselling category.

That category is Domestic Noir – ie, a thriller in a domestic setting.

Everything else is taking a back seat at present.

  1. What do your plans for future projects include?

More domestic noir if the current project sells; and a sequel to my psychopath novel.

  1. Share a link to your author website.

https://jackdmclean.blogspot.com/

Thank you Mandy, I will. It’s been great talking to you!

Bio:

Jack is an English author, who loves genre fiction, particularly thrillers and horror, although he can find just about any genre fun, as long as the story grabs him and doesn’t let his attention go. Jack is not so big on literary fiction but has read the occasional classic.

Jack’s own writing tends to be dark and funny – or so he is told.

His interests are:
Reading (unsurprisingly), Writing (naturally), My own books (sorry!), 
Self-promotion (ok, I admit it, I can be a bit of a bore sometimes).
Walking, Strength training with body weight, Strength training with barbells, Fitness,
Judo, Boxing.  Jack’s home town is Huddersfield, which is in West Yorkshire, England.

 

 

 

 

Genres of Literature – Bizarro Fiction

July 9, 2018
mandyevebarnett


bizarro

Bizarro fiction is a contemporary literary genre, which aims to be both strange and entertaining,  containing hefty doses of absurdism, satire, and the grotesque  along with pop-surrealism and genre-fiction staples, thus creating subversive, weird, and entertaining works. The term was adopted in 2005 by the independent publishing companies Eraserhead Press, Raw Dog Screaming Perss and Afterbirth Books.

The first Bizarro Starter Kit described Bizarro as “literature’s equivalent to the cult section at the video store” and a genre that “strives not only to be strange, but fascinating, thought-provoking, and, above all, fun to read.”

In general however, Bizarro has more in common with speculative fiction, such as science-fiction, horror and fantasy than with avant-garde movements (such as Dadaism and surrealism, which readers and critics often associate it with.

It seems to be a small niche genre and one that appeals to a select audience. However, I think it would be a fun exercise to write a story in this genre.

How about you? Have you written this genre? Or read any books in it?

 

 

 

 

Genres of Literature – Speculative Fiction

January 29, 2018
mandyevebarnett


spec fiction

Speculative fiction

Speculative fiction is included in a broad category, which includes science fiction, fantasy, alternate histories (which may have no particular scientific or futuristic component), and even literary stories that contain fantastic elements. It can also be categorized, in some instances with magic realism. In truth speculative fiction is an umbrella genre encompassing narrative fiction with supernatural or futuristic elements.

The genre ranges from ancient works to paradigm-changing and neotraditional works of the 21st century. It is recognized in the author’s intentions or social contexts within the story versions commonly known. The genre was previously termed historical invention (I personally like this term) as characters from various time periods were within the same narrative. And other terms used were mythopoesis or mythopoeia, meaning fictional speculation.

In general it is the creation of a hypothetical history, explanation or ahistorical storytelling. It is not a ‘new’ genre by any means with the genre being used by ancient Greek writers through to the mid 20th century. In its broadest sense the genre captures both conscious and unconscious aspects of human psychology in making sense of the world, and responding to it by creating imaginative, inventive, and artistic expressions.

Interestingly according to publisher statistics, men outnumber women about two to one among English-language speculative fiction writers aiming for professional publication. However, the percentages vary considerably by genre, with women outnumbering men in the fields of urban fantasy, paranormal romance and young adult fiction.

My current work in progress manuscript is a speculative fiction. Life in Slake Patch is set in an alternative future, where the devastation of a World War resulted in the majority of the male population perishing. This created a world-wide matriarchal society.

LifeinSlakePatch 001

Have you written a speculative fiction story/novel?

Care to share the details below in the comments?

And one last note as I found this delightful snippet of information after I had posted on science fiction on 15th January.

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The story was “True History” by Lucian.

Writing Hub -Books, Writing, Tips & more…

May 17, 2017
mandyevebarnett


writing-hub

Writing:

So my excitement got the better of me and I forgot to write this post – so sorry for my tardiness. I have been busy tying up loose ends, revising freelance projects and ensuring I can leave for my writing retreat tomorrow with a clear desk. On the retreat I will only focus on my writing, which will enable me to ‘complete’ two manuscripts and add to another. These are my retreat goals.

  1. Final read of Life in Slake Patch
  2. Complete revisions and read through of The Twesome Loop
  3. Continue to write my newest story, Bubble the Gruggle.
  4. Enjoy no TV, no cell service and no WiFi.
  5. Converse, share and enjoy my retreat companions company.
  6. Indulge in the most fantastic meals.
  7. Enjoy reading curled up in a cozy corner.

Books:

Her Fearful Symmentry by Audrey Niffenegger – I will most certainly finished this book this week. Just love the characters.

Symmentry

Reincarnation by Suzanne Weyn – chances are as this is more novella than novel that I will finish this book over my writing retreat as well.

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Then onto new stories!

Writing Tips:

Learn from the masters:

Read works by highly successful authors to learn what earns a loyal readership.
Read works by the canonical authors so you understand what constitutes a respectable literary achievement.

Creek 2016 7Strawberry Creek

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