As we juggle writing time, home and social life and book events, it is not just our personal commitment that requires organization but deciding on how effective we can make each aspect. With social media we can blast our books onto the internet but a single post soon disappears into the abyss. Book signings, author readings and book fairs are usually a more effective mode of advertising ourselves and our books. A chance to converse with our readers gives them a real insight into the backstory of the narrative and a sense of the author too. A website is a great way to keep readers informed on upcoming events and publication dates but also gives us an opportunity to reveal how we write, why we write and how the story was created. Character interviews, excerpts and sneak peeks of current projects tempt our readership.
All these options are positive venues for advertising but we also have the opportunity to use selected publications too. I recently decided to spend a nominal fee on an advert in a children’s magazine. It is issued monthly and has a great readership. With download or print options available my advert has the potential to be seen repeatedly and this was a good part of my decision to pay for the advert.I will certainly be repeating this exercise later in the year.
Take a look and see if Five Star Publications can help you. My advert is on page 33 – The Spring Reading Guide.
What paid advertising do you use?
How was your experience?
Would you repeat it?
Do you have any tips on where to advertise?