As we are nearly at the halfway point for this year’s author interviews, I thought it would be interesting to review the answers I received to the question: What is your best marketing tip?
The answers are varied and, I think reflect how comfortable (or not!) writers are when it comes to promoting ourselves.
These are not on any specific order.
1) Be consistent on social media and within your local community
2) To have a blog
3) Build an authentic brand
4) Connect with other authors in the same genre and be a presence in specific social groups relating to it.
5) Word-of-mouth promotion
6) Promotional items sold separately reflecting the book/genre i.e. toys, necklaces, headbands etc. Also hand-out bookmarks everywhere you can.
7) Live videos/podcasts either on Facebook or YouTube – this can be book specific or about you as a person and your writing/genre.
8) Be original, authentic, and make intentional connections
9) Utilize your readers/tribe to help promote through social media and local connections.
10) Use your connections that are involved in newspapers/magazines etc.
11) Talk to your local library and bookstores. Offer your time to do signings/readings.
12) Use Canvas to create your own ads for Twitter and Facebook.
13) Youtube book trailers.
14) Market yourself as an author before you market your books.
15) Take part in interviews, whether online or face-to-face.
What have you found works best for your book promotion?
June 2, 2019 at 12:31 pm
In addition to most of the above mentioned marketing tools, when my book first published, I designed a postcard with my book’s cover and a two sentence blurb with buy links: Amazon, etc. I did a mass mailing to family, friends, school alumni, business associates, art clients, etc. I always carry some of these postcards with me. I find they are more effective than handing out a business card (less likely to get misplaced.)
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June 2, 2019 at 1:31 pm
This is a fabulous idea! Thanks for sharing