Once we transition from writer to published author, there are many things that change. No longer can we sit in isolation, hide from the world or pretend it’s a ‘hobby’. Words we created are available to the public and so begins the promotion bandwagon.
Our writing becomes a business – expenses and income need to be reported for tax purposes, we create a ‘store’ whether virtual or real, and we become a public entity. We are no longer completely anonymous.
Over the last nine years (since publishing my first book), I have gathered information, advice and ‘tricks’ on how to promote myself and my books. At first, it felt foreign to ‘be out there’. Now-a-days, I utilize all my social media and this blog to promote my books, events, interviews and my freelance writing business.
However, promotion does not come easy! It is a constant workhorse of creating posts, commenting, liking and linking. It is not enough to have two weeks of posts when your book first comes out. You need to continue promoting forever! Yep – that’s right – forever.
You can’t discard your previous creative efforts once a new novel comes out. It’s like ignoring your first born when another child arrives. They all need the same amount of love.
Look at each book – it’s concepts, genre, theme, topic and utilize any and all social media posts – far and wide – to mention that book. For example, I have a children’s picture book called Rumble’s First Scare. It is set at Halloween so I create posts before then to create awareness. And usually hold a colouring contest. I also use any ‘monster’ mentions as a link back to it.
You have to be creative and think how you can make a comment or post refer to your book(s). If it is set in a specific historical era – find similar posts, articles about that era etc. Join social groups on the many platforms that would be interested in your story’s genre.
Always assess what you can use for promotion. Yes, it is time consuming but so was writing your manuscript! Put the same amount of effort into the ‘business’ of selling your book. You wrote it to sell it didn’t you?
Create contests around your book – give prizes, such as a physical gift basket or a free/discount on your book.
Do you have any tips for other authors on promotion? Please share them, after all we are one big community.