What do you put in an author newsletter?
When it came to my author newsletter, I asked my subscribers what they wanted to hear from me. I also looked at other newsletters for ideas. It is a great way to formulate how you want your newsletter to look and to give you ideas on your content and frequency of transmitting it.
Tip: You can pre-write your newsletter and schedule it.
Make sure you are not mailing out your newsletter too frequently or it will become a chore. I send mine monthly (most of the time!)
Chose a name for your newsletter and stick to it.
Mine is Musings from Mandy Eve-Barnett – to distinguish each newsletter I add the month and a title.
Here is a list of possible content you can include: (it is by no means conclusive though).
Personal anecdotes and photos of your everyday life. You can include your writing space.
Behind the scenes peeks – what you are currently writing, ideas formulating etc.
Exclusive content like a cover reveal or a sneak peek at your next title
Launch dates of your new book
Events you are attending (due to COVID19 these will be virtual of course)
Your writing process
Request feedback on a current manuscript/project
Interviews you have participated in with links
Spotlights/interviews of guest authors
What you are reading
Your book reviews
The goal of any newsletter is to promote, so make sure to include:
Your author bio
Links to your blog, social media sites and any interviews and your book sale sites
Tip: Even unpublished authors can create an author newsletter. The sooner you start to grow your subscription list, the bigger your platform will be when you have something to sell.
What do you include in your newsletter?