Once we transition from writer to published author, there are many things that change. No longer can we sit in isolation, hide from the world or pretend it’s a ‘hobby’. Words we created are available to the public and so begins the promotion bandwagon.
Our writing becomes a business – expenses and income need to be reported for tax purposes, we create a ‘store’ whether virtual or real, and we become a public entity. We are no longer completely anonymous.
Over the last nine years (since publishing my first book), I have gathered information, advice and ‘tricks’ on how to promote myself and my books. At first, it felt foreign to ‘be out there’. Now-a-days, I utilize all my social media and this blog to promote my books, events, interviews and my freelance writing business.
However, promotion does not come easy! It is a constant workhorse of creating posts, commenting, liking and linking. It is not enough to have two weeks of posts when your book first comes out. You need to continue promoting forever! Yep – that’s right – forever.
You can’t discard your previous creative efforts once a new novel comes out. It’s like ignoring your first born when another child arrives. They all need the same amount of love.
Look at each book – it’s concepts, genre, theme, topic and utilize any and all social media posts – far and wide – to mention that book. For example, I have a children’s picture book called Rumble’s First Scare. It is set at Halloween so I create posts before then to create awareness. And usually hold a colouring contest. I also use any ‘monster’ mentions as a link back to it.
You have to be creative and think how you can make a comment or post refer to your book(s). If it is set in a specific historical era – find similar posts, articles about that era etc. Join social groups on the many platforms that would be interested in your story’s genre.
Always assess what you can use for promotion. Yes, it is time consuming but so was writing your manuscript! Put the same amount of effort into the ‘business’ of selling your book. You wrote it to sell it didn’t you?
Create contests around your book – give prizes, such as a physical gift basket or a free/discount on your book.
Do you have any tips for other authors on promotion? Please share them, after all we are one big community.
My friend and I went on a super day road trip yesterday (avoiding any human contact of course!) It was a day of nature, history and some surprises. Our main destination was Hard Luck Canyon, which has a time line to show the human events that occurred as the canyon gradually continued to form. I loved this sign noting the beginning of writing. Something unique to humans and without which we would not have stories.
I will share a little writing history with you, if I may. It is generally agreed that the earliest form of writing appeared almost 5,500 years ago in Mesopotamia (present-day Iraq). Early pictorial signs began to be substituted by a complex system of characters representing the sounds of Sumerian (the language of Sumer in Southern Mesopotamia). It is not clear which civilization invented writing first, but Egyptian writing has some Sumerian influence. The earliest proof of language existed in the Kish Tablet found in Iraq. The first written story was the The Epic of Gilgamesh. It is a mythologized account of an historical figure, Gilgamesh, a ruler of the Sumerian city-state of Uruk, believed to have ruled sometime between 2700-2500 BC.
This has given us a written, rather than verbal history, along with tales of Gods and Goddess’, fables, fairy tales, history and knowledge of the world around us. Just for fun I am also sharing the longest words, currently in circulation.
The current champ!
Pneumonoultramicroscopicsilicovolcanoconiosis – refers to a lung disease contracted from the inhalation of very fine silica particles, specifically from a volcano; medically, it is the same as silicosis
Welsh place name.
Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (llan-vire-pooll-guin-gill-go-ger-u-queern-drob-ooll-llandus-ilio-gogo-goch), a Welsh word (place name) that translates roughly as “St Mary’s Church in the Hollow of the White Hazel near a Rapid Whirlpool and the Church of St. Tysilio near the Red Cave”.
This one is fun and ironic!
Hippopotomonstrosesquippedaliophobia – the fear of long words.
And one we all know and practiced until we could say it as children.
The longest word in Shakespeare’s works is Honorificabilitudinitatibus
Some of the delightful surprises on our trip were – Minions, a Tinman, a castle and a lighthouse.
Today I am ‘interviewing’ one of the main character’s from Creature Hunt on Planet Toaria, a YA novella. Lenni is the main instigator in persuading her three friends to seek out the invading alien monster on their planet.
Can you tell us about why you live on another planet instead of Earth?
I can tell you what I know from history lessons. The human race suffered multiple pandemics over decades, which decimated the world population. In an effort to save the human species, one hundred generation ships were built and several space stations. These were built to offer a temporary home above the planet until the virus’ could be controlled or eliminated.
So how did you get here?
The expected term for being on the ships was extended over and over for years until each generation ship struggled to sustain its population. As the remaining human population on Earth died, a decision was made to head out in as many different directions as possible. The hope was that one or more of the generation ships would find a suitable planet to populate. After many years my ancestors ship found Toaria.
So then they landed and built all the domes?
It took another generation to build the domes and establish the growing pods. Several new technologies were created so that ‘soil’ was artificially grown from agar, molds and vermiculite and then seeds regenerated from capsules that had been frozen in transit.
Can you describe Planet Toaria?
It is mainly rock and dust but there are frackist trees and whickety vines. We have two moons and when they align, the sky becomes magenta then burgundy before total darkness. That’s our curfew time – we must be home by then. All the other plants are from germination of seeds brought here and cultivated in the home dome’s central gardens or in the growth pods. We have metal paths in-between the home domes and the community domes. Apart from the living areas, there is a complex of industry domes restricted to only workers and the military. Most of the planet is uninhabited still but as our population grows we expand with more sections.
Can you describe frackist trees and whickety vines, they sound fascinating?
The trees have thick trunks, which are topped with branches that look like an upside-down scalene triangle. They have sticky buds, which you mustn’t touch as the sap causes instant numbing to anything it touches. Climbing them is discouraged because of that. The vines have a natural luminescence in the leaves and they are planted along the main paths to grow along them and climb the metal columns.
I noticed that you do not have ‘normal’ pets, like dogs and cats. What do you have instead?
No, we do not have animals as such on Toaria, they were not allowed on the first ships from Earth. We have robotic ‘pets’ or bots as we call them. Each child is assigned a bot when they are born. It is a protector as well as a companion. They are made up of a series of metal intersecting plates, have compartments for supplies and technology and power up overnight as we sleep.
Can you tell us a little about the alien invader?
Initially, no one knew there was an invader but then my bot, Bubble chased off something and did not return for a long time. This is unheard of as they are to stay with their owner no matter what. When Bubble was found, his recording data did not identify what the thing was and that’s when I began to wonder.
Why did you decide to find the alien with your friends?
At first I thought it would be a fun thing to do with Troon, Braze and Nevis. You know to explore a little further than we are allowed. There are sections to the habitat only open to the military. I didn’t really think we would find it! As our search continued it got more serious and we all thought it would be an excellent way to be considered for a position within the security force.
Thank you for being with us today, Lenni and telling us about your life on Planet Toaria.
If you want to know more of the story the e-book is available here, on Smashwords, Kindle, Kobo and Barnes & Noble.
It seems like an easy question until you try to write it. There is always the cover, the blurb and, of course the competition of a favoured best seller author’s new book compared to yours to overcome. However, it can also be those first few lines glanced at as a reader browses the shelves of their local book store or library. These are the most worked on, pondered and despaired lines by authors. They must capture a reader’s attention so completely that they are compelled to continue reading. Sounds easy doesn’t it? It is far from easy it though.
There are some key elements that draw a reader in:
Make them wonder.
Begin with a pivotal moment.
Create an interesting scene.
Intrigue them with a character.
Begin with an unusual instance.
Use a compelling narrative voice.
Begin with a conflict.
Use a life changing moment.
Here are a couple of my first lines:
Celeste watched her daughter, Maralynn; grow over the years while seeing her power increase. She could see her own mother, the previous Eldenma’s movements and expressions reflected in her daughter. Since her own mother, Juliana and her lover, Guillem’s transition to the other realm, Celeste and her lover, Michael, were her daughter’s only protectors in the earthly realm. They knew in time their ability to protect her would end as Maralynn learned how to control and manipulate her powers.
“Come back, here, Bubble – you’ll get stuck up there.”
Lenni called to her pet in vain. Bubble climbed up the bark of the tree in her usual wobble side-to-side manner, getting higher and higher. As she watched her pet, Lenni could see the two moons begin to converge in the magenta evening sky. Once they were one moon, she would need to be safely at home behind the dome wall. Lenni realized there was only one thing she could do, climb up the frackist tree and carry Bubble down.
These are the first lines from a book I re-read quite often. It was the first book I found that centred around reincarnation, a fascination of mine.
Ferney by James Long.
As he looked for the bones of his long-dead wife, old Ferney came close to death. Caught in the traffic jam that resulted, Gally Martin’s life changed.
Bizarro fiction is a contemporary literary genre, which aims to be both strange and entertaining, containing hefty doses of absurdism, satire, and the grotesque along with pop-surrealism and genre-fiction staples, thus creating subversive, weird, and entertaining works. The term was adopted in 2005 by the independent publishing companies Eraserhead Press, Raw Dog Screaming Perss and Afterbirth Books.
The first Bizarro Starter Kit described Bizarro as “literature’s equivalent to the cult section at the video store” and a genre that “strives not only to be strange, but fascinating, thought-provoking, and, above all, fun to read.”
In general however, Bizarro has more in common with speculative fiction, such as science-fiction, horror and fantasy than with avant-garde movements (such as Dadaism and surrealism, which readers and critics often associate it with.
It seems to be a small niche genre and one that appeals to a select audience. However, I think it would be a fun exercise to write a story in this genre.
How about you? Have you written this genre? Or read any books in it?